Samsung Malaysia Electronics has partnered with Alt Media Sdn Bhd to make available the Tonton TV application on Samsung SMART TV. Alt Media is a fully-owned subsidiary of Media Prima Berhad, which owns and operates the video portal-Tonton.
The partnership was officiated through a Memorandum of Understanding (MoU) signing ceremony which will see the development of Malaysia’s first entertainment streaming application on a SMART TV platform with Tonton, which provides catch-up TV service for contents aired on TV channels, online portals and radio stations within the conglomerate. This includes TV3, ntv7, 8TV, TV9, Gua TV, Fly TV, Hot TV, One TV and many more.
This TV application, which is currently in the development stage, will enable consumers to enjoy an array of local and international contents on the Samsung SMART TV.
“With the Samsung SMART TV, we are providing more than just innovative technologies and state-of-the-art features with a vast selection of content offerings for the benefit of our consumers. Our aim is to bring families and friends together, and as such we are proud to partner Alt Media in developing the Tonton TV application. This will provide a greater variety of movies and TV programmes to our customers, so they can enjoy exceptional image quality with their loved ones,” said Kwon Jae Hoon, Managing Director, Samsung Malaysia Electronics.
The Tonton TV application, which will be made available to Samsung SMART TV users by December 2012, enable them to access Tonton’s library of movies and TV programmes, such as Buletin Utama, Wanita Hari Ini, Bella, Ho Chak and Muzik Muzik.
“Our strategic partnership with Samsung offers customers with a vast collection of local and international content, with the majority drawing from Media Prima’s massive content offerings. Fresh and popular content will speak to Samsung SMART TV customers. Additionally, this will offer the current Tonton users another platform to watch their favourite programmes on Tonton. We’re always looking to improve the viewing experience and we are able to provide a living room viewing experience with this is a great partnership with Samsung SMART TV,” said Lam Swee Kim, Group General Manager, New Media and Integrated Marketing, Media Prima Berhad.
To find out about the wide array of content offerings available on Tonton, log on to www.tonton.com.my.
