Samsung Electronics Co., Ltd. has introduced its new “AI for All” vision during the CES 2025 conference, emphasizing a transformative approach to making artificial intelligence an integrated aspect of everyday life. This announcement reinforces Samsung’s long-standing leadership in connected home technology and outlines its commitment to advancing AI applications across various devices and environments.
The vision, centered on the concept of “Everyday, Everywhere,” reflects Samsung’s goal of redefining the role of AI in people’s daily routines. The company’s roadmap for Home AI aims to deliver personalized experiences by integrating intelligence into connected devices such as mobile phones, home appliances, and visual displays. The initiative represents a significant evolution in Samsung’s approach to human-centric innovation.
Samsung highlighted its strategy to create personalized smart home experiences through Home AI. This system adapts to individual habits and routines, catering to diverse lifestyles ranging from single-person households to multi-generational families. Security and privacy are fundamental pillars of this vision, with enhanced measures to protect user data and ensure seamless interoperability across devices. Samsung Knox Matrix, the company’s blockchain-based security platform, now extends to home appliances, offering robust protection against digital threats while ensuring simplified privacy management.
The company also announced advancements in its SmartThings platform, which integrates AI technology to streamline home management. Features such as SmartThings Ambient Sensing analyze environmental and contextual data, enabling connected devices to adapt intelligently to users’ needs. Enhanced AI voice assistant Bixby now provides improved recognition and responses tailored to individual users.
Energy efficiency remains a priority for Samsung, demonstrated by the expansion of its Flex Connect program. This initiative incentivizes users to manage energy consumption through SmartThings Energy, helping reduce strain on local electricity grids while rewarding participants with Samsung Rewards points. The program, initially available in New York and California, is set to expand to regions in Texas later this year.
In addition to smart home applications, Samsung unveiled its latest AI-powered PCs, the Galaxy Book5 Pro and Galaxy Book5 360. These devices incorporate advanced processing capabilities and creative tools such as AI Select and Samsung Studio, enhancing productivity and enabling seamless editing across devices. Features like Photo Remaster and Storage Share further showcase Samsung’s focus on practical AI integration.
Health and wellness are also central to Samsung’s AI initiatives. The integration of AI-driven insights within Samsung Health allows users to make informed decisions about their well-being. Devices like the Galaxy Ring and Galaxy Watch now provide comprehensive health tracking and analysis, offering a cohesive ecosystem for personal health management.
Samsung is also advancing AI-powered entertainment through its Vision AI technology. New features, such as Generative Wallpaper and enhanced upscaling on Neo QLED 8K displays, demonstrate the potential of AI to elevate visual experiences. Expanded art collections on Samsung’s QLED TVs and innovative display options on appliances further highlight the company’s efforts to merge functionality with creativity.
Beyond the home, Samsung is extending its AI expertise to industries and public spaces through SmartThings Pro, a solution for businesses seeking to optimize energy use and device management. Samsung’s collaboration with Hyundai Motor Group integrates SmartThings with electric vehicles, offering features like automated energy management and backup power solutions. Meanwhile, partnerships with Samsung Heavy Industries bring AI capabilities to maritime operations, providing enhanced control and monitoring for ships.
Samsung’s focus on accessibility underlines its commitment to inclusivity. AI-powered features now sync accessibility settings across devices, improving the experience for users with disabilities. Enhanced subtitle and audio functionalities aim to make technology more accommodating for individuals with vision or hearing impairments.
The company also emphasized its sustainability efforts, supported by programs like Solve for Tomorrow and Samsung Innovation Campus. These initiatives empower students and young professionals worldwide to use emerging technologies to address societal challenges. Through its collaboration with the United Nations Development Programme (UNDP), Samsung’s Global Goals app has raised significant funds to advance global sustainability objectives.
