Instagram’s Trial Reels feature has become a popular way for creators to gain new followers. Many creators have used Trial Reels to share existing videos with non-followers and have gained thousands of new followers as a result.
Trial Reels was launched six weeks ago and allows users to share videos with non-followers and test how they perform. Based on the test results, the videos can either be uploaded to all followers or discarded.
Top creators use a testing method to determine what type of content, video titles, and thumbnails work best. With the launch of Trial Reels, Instagram seems to be helping these creators.
However, instead of using Trial Reels to test new content, many creators are using it to grow their follower base. They are sharing old videos and gaining new traffic from non-followers who are introduced to their accounts through Trial Reels.
One creator cited Trial Reels as a key factor in her rapid growth to 450,000 followers over two months. The videos that perform best as Trial Reels are those with high view counts, engagement rates, and follower conversion.
The key metrics that determine how well a video performs on Instagram include watch time, likes, and sends. Instagram does not seem to mind if creators use Trial Reels in this way, as long as they are uploading new content and helping the platform grow.
In fact, using Trial Reels to gain new followers may be a clever way to use the feature, and it could be more than just a temporary exploit. As long as creators are uploading new Reels and helping Instagram compete with other video-sharing platforms, they are likely to be allowed to continue using Trial Reels in this way.
