ASUS has made a bold statement at CES 2025 with its latest lineup of innovative AI-powered laptops under the banner of “Always Incredible.” The company unveiled a range of products aimed at democratizing AI technology while maintaining a strong focus on sustainability. With over 35 years of expertise, ASUS continues to redefine the technological landscape by blending cutting-edge design, functionality, and environmental responsibility.
The highlight of the event was the introduction of the Zenbook A14, recognized as the world’s lightest Copilot+ PC. Weighing under one kilogram, this Snapdragon-powered laptop offers unparalleled portability and performance. The device incorporates advanced AI features designed to enhance productivity and creativity. Equipped with a 70Wh battery, it promises over 32 hours of usage, enabling users to work uninterrupted throughout the day. The Zenbook A14 also features an innovative Ceraluminum chassis, a durable ceramic-like material exclusive to ASUS, which ensures long-lasting durability and resistance to wear.
The Zenbook A14 stands out with its robust internal specifications, including Qualcomm’s latest Snapdragon processors and Hexagon NPUs delivering up to 45 TOPS of AI performance. AI-enhanced features such as real-time live captions, image editing tools, and improved Windows Search aim to provide a seamless experience for users. Enhanced privacy settings, including adaptive lock and multi-person detection, further bolster the device’s appeal. With its dual-fan design for efficient thermal management and a wide array of connectivity options, the Zenbook A14 targets users seeking a premium, lightweight, and highly capable laptop.
ASUS also unveiled the Vivobook 14 and 16, two laptops designed to bring AI-powered capabilities to a broader audience. These models, powered by Snapdragon and AMD Ryzen processors, deliver impressive AI processing power and up to 19.8 hours of battery life. Features such as Microsoft Phone Link integration and AI-driven applications like Cocreator in Paint provide users with intuitive tools for creativity and productivity. Security is another area where the Vivobook series excels, with features like the Microsoft Pluton security processor and adaptive battery conservation technologies.
Both the Zenbook and Vivobook series exemplify ASUS’s commitment to sustainability, with materials and manufacturing processes designed to reduce environmental impact. ASUS’s approach extends beyond products, aiming to create a net-zero enterprise while driving a circular economy. These initiatives position the company as a leader in both innovation and environmental responsibility.
The Zenbook A14 is expected to hit the Malaysian market by late February 2025, followed by the Vivobook 14 and 16 in early March.
