Infinix, a brand known for creating smartphones aimed at young consumers, has launched its latest addition to the HOT 50 series in Malaysia. The Infinix HOT 50, a model designed to offer powerful performance, sleek design, and innovative features, is now available at an affordable price of RM499. This device is positioned as a budget-friendly option for consumers who are looking for high-end specifications in a smartphone without breaking the bank. It follows the launch of the HOT 50 5G and HOT 50i models in the past two months, expanding the brand’s offerings in the mid-range smartphone market.
The HOT 50 is designed with a modern, ultra-slim profile. At just 7.7mm in thickness and weighing 187g, it strikes a balance between aesthetics and usability. The device is offered in five color options: Titanium Grey, Sleek Black, Sage Green, Blossom Pink, and Dreamy Purple, catering to a variety of personal styles. The elegant design is complemented by its ergonomic build, making it comfortable to hold and use for extended periods.
Equipped with a 6.78-inch display, the HOT 50 offers an immersive viewing experience. The screen’s 120Hz refresh rate ensures smooth scrolling and gaming, while a peak brightness of 800 nits enhances visibility in outdoor settings. Additionally, the device features a 1,200Hz touch sampling rate, ensuring ultra-responsive touch interactions. The TÜV Rheinland Low Blue Light certification helps reduce eye strain, making the device suitable for long hours of use, whether for work or leisure.
Under the hood, the Infinix HOT 50 is powered by the MediaTek Helio G100 processor. Built on a 6nm process, the chipset provides a good balance of performance and power efficiency. With 12GB of extended RAM and 256GB of internal storage, users have ample space for apps, photos, and videos. The device supports UFS 2.2 storage for faster data access and LPDDR4X RAM for smoother multitasking. These specifications make the HOT 50 a strong contender for users who need a capable device for both everyday use and mobile gaming.
For gamers, the HOT 50 offers a range of features aimed at optimizing the gaming experience. The device is equipped with the Darwin Engine and XBOOST technology, which dynamically adjust the phone’s performance based on the current task. This ensures that gaming sessions are smooth and lag-free, with optimized power consumption for longer gaming sessions. The 1,200Hz Instant Touch Sampling Rate ensures precise touch controls, giving gamers an edge in fast-paced mobile games like Free Fire and Mobile Legends: Bang Bang. Additionally, the Esports Pro Game Network Engine 1.0 reduces network latency, ensuring that online gaming remains uninterrupted and responsive.
The HOT 50’s connectivity features include Super WiFi, which enhances network throughput by up to 200%, improving the stability and speed of internet connections, even in areas with weak signals. This feature, along with the device’s gaming optimization tools, makes the HOT 50 a suitable choice for users who prioritize online gaming and media consumption.
Battery life is another area where the HOT 50 excels. The device comes with a 5,000mAh battery, which is designed to last for an entire day of use, even under heavy usage. Thanks to a combination of advanced power management and efficient performance, the battery retains more than 80% of its capacity even after four years of use, a figure that exceeds industry standards for long-term battery health. To support users with demanding lifestyles, the HOT 50 features 18W Advanced FastCharge technology, ensuring that the device can be quickly powered up when needed. The phone also includes a Bypass Charging mode for uninterrupted gaming sessions, routing power directly to the device’s mainboard to prevent overheating.
Infinix has also focused on enhancing the device’s overall durability with the HOT 50. The phone is TÜV SÜD certified for 60-month fluency, which guarantees that it will continue to perform smoothly and reliably for up to five years, even with regular use. This long-term reliability is a key selling point for users who are looking for a smartphone that won’t slow down or degrade in performance over time.
The HOT 50 also comes with a range of AI-powered tools designed to make daily tasks easier and more creative. The AI Eraser allows users to remove unwanted objects from photos, while AI CutOuts enables quick and easy photo edits. The AI Wallpapers feature transforms images into personalized backgrounds, adding a creative touch to the user experience.
The device is priced at RM499 for the 256GB model with 6GB of RAM (expandable to 12GB of extended RAM). It is available for purchase from December 5, 2024, through various online platforms such as Lazada, Shopee, and TikTok Shop, as well as Infinix’s authorized dealers across Malaysia. In addition to the regular pricing, Infinix is offering special discounts during the 12.12 Mega Sale event, where customers can save up to RM100 through voucher redemptions across various platforms.
