Astro has introduced Astro One, a series of simplified entertainment packages aimed at making quality content more accessible and affordable for Malaysian families. With a starting price of RM49.99, the offering includes three main packages: Entertainment Pack, Sports Pack, and Epic Pack. These packages combine popular TV channels, streaming apps, and optional broadband services, reflecting Astro’s efforts to reshape how Malaysians consume entertainment.
Astro One is tailored to meet the evolving needs of modern households by providing content that caters to a diverse range of preferences. It includes international, regional, and Malaysian productions, ensuring something for every family member. Recognizing the shift in viewing habits, Astro One accommodates multiple devices, allowing content to be enjoyed on mobile phones, tablets, laptops, and TVs.
This initiative aligns with Astro’s broader strategy to serve all audience segments, offering a cohesive entertainment solution that is customizable and user-friendly. The three core packs cater to various preferences:
- The Entertainment Pack (RM49.99/mth) offers a variety of vernacular and international content, including Astro’s original productions, Korean dramas, Chinese and Indian shows, and dedicated kids’ programming.
- The Sports Pack (RM99.99/mth) provides live coverage of major sports events, including the Premier League, BWF tournaments, Formula 1, MotoGP, and NBA. It includes everything in the Entertainment Pack, along with access to beIN SPORTS CONNECT.
- The Epic Pack (RM199.99/mth) is designed for viewers seeking comprehensive entertainment options, offering access to streaming platforms like Netflix, Disney+ Hotstar, and iQIYI, in addition to all the content in the Sports and Entertainment Packs.
Astro One also introduces flexibility through customizable add-ons. Customers can choose from over 11 popular streaming apps, tailored content packs, and high-speed broadband services. These options ensure that users can personalize their subscriptions to suit their preferences and budgets. The ability to update or modify subscriptions via the My Astro app makes it easy to manage services, switch between add-ons, or explore new content.
Astro’s technological advancements, such as the Ultra and Ulti Boxes, further enhance the user experience by providing on-demand streaming. High-speed broadband through Astro Fibre complements these offerings, ensuring smooth streaming and connectivity. Families can stream content on up to four devices simultaneously using the Astro GO app, ensuring uninterrupted access for all members of the household.
