As Malaysia commemorates its 67th year of independence, the country is abuzz with celebrations that honor its rich history, diverse culture, and vibrant landscapes. In a unique initiative to mark this milestone, redBus, the leading online bus ticketing platform, has launched a campaign that encourages both Malaysians and visitors to embark on an adventure across the nation. This campaign, which runs from August 29th to September 17th, offers a staggering 67% discount on bus and ferry routes, as well as on various activities. It is a call to explore Malaysia’s stunning landscapes, historical treasures, and cultural diversity, creating memories that go beyond the ordinary.
The campaign is aptly timed to coincide with the Merdeka celebrations and features 67 meticulously chosen bus routes that traverse the length and breadth of Malaysia. Each route is a gateway to some of the country’s most iconic and lesser-known destinations, offering travelers the opportunity to experience the unique flavors, sights, and sounds of Malaysia. Whether you’re a seasoned traveler or someone looking to rediscover your homeland, these routes promise an adventure filled with discovery, joy, and a deepened appreciation for the country’s heritage.
Malaysia is a country known for its cultural tapestry, where different ethnic groups and traditions coexist harmoniously. This diversity is reflected in the various attractions highlighted in the redBus campaign. For instance, one can journey from Kuala Lumpur to Port Dickson in just an hour and a half, trading the urban hustle for the serene beaches of this coastal town. Here, travelers can indulge in fresh seafood delicacies, including the famous chili crab and grilled prawns, all while soaking in the picturesque views of the Straits of Malacca.
For those with a taste for history and architecture, the route from Skudai to Seremban offers a fascinating glimpse into Negeri Sembilan’s Minangkabau heritage. The town’s distinctive architecture, characterized by its curved, buffalo horn-shaped roofs, is a sight to behold. This route also provides a culinary adventure, with local delicacies such as the famous Seremban Siew Pau, a savory baked bun, and Seremban Beef Noodles, a hearty dish that perfectly complements the architectural exploration.
In the heart of Melaka, travelers can immerse themselves in the rich history and vibrant culture that have earned the city its UNESCO World Heritage status. The bus route from Bahau to Melaka Central, a journey of just under two hours, takes you straight into the historical core of the city. Here, Jonker Street’s bustling night market offers an array of traditional dishes like chicken rice balls and satay celup, as well as opportunities to participate in cultural activities such as a Peranakan Beads Embroidery Workshop. The Melaka River Cruise provides a relaxing way to take in the city’s picturesque architecture and lively atmosphere.
Those seeking natural beauty will find plenty to marvel at across the various routes. The Kuantan to Kuala Pilah route, for example, offers access to the Istana Seri Menanti, a stunning example of traditional Malay architecture surrounded by lush landscapes. Similarly, the Melaka to Rembau route brings adventurers to the base of Gunung Datuk, where a challenging hike leads to breathtaking panoramic views. After the hike, travelers can reward themselves with fresh durians, a beloved local delicacy, adding a flavorful end to an invigorating day.
In the northern regions, the journey from Putrajaya to Taiping presents a different kind of scenic beauty. Taiping is home to the serene Taiping Lake Gardens, which are perfect for a peaceful stroll, and Maxwell Hill, where visitors can enjoy panoramic views and a cooler climate. The historical significance of the area is highlighted by a visit to the Taiping War Cemetery, where stories of Malaysia’s past resonate through the quiet surroundings.
Johor, a state rich in both cultural and natural attractions, is well-represented in the redBus campaign. The journey from Setiawan to Pasir Gudang, for instance, offers travelers a chance to explore the Kite Museum, where the history and artistry of kite flying are showcased. High-speed thrills await at Johor Circuit, while the traditional charm of the state is preserved in the quaint fishing villages and coastal towns.
Moving eastward, the Terengganu to Pontian route is a long but rewarding journey that brings travelers to Tanjung Piai, the southernmost tip of mainland Asia. Here, mangrove forests offer a tranquil retreat, and local honey farms provide a sweet taste of the region’s agricultural bounty. In contrast, the route from Jerteh Souq to Kota Tinggi introduces travelers to the lush Panti Forest Reserve, a haven for birdwatchers and nature lovers. Desaru Beach, with its white sands and azure waters, provides a perfect spot to unwind.
Sabah and Sarawak, Malaysia’s two largest states on the island of Borneo, are also featured prominently in the campaign. The Bintulu to Batu Niah route takes travelers to the famous Niah Caves, where ancient rock art and prehistoric burial sites tell stories that date back thousands of years. Meanwhile, the Kota Kinabalu to Semporna route offers a gateway to some of the world’s most pristine diving spots around the Coral Triangle, making it a must-visit for underwater enthusiasts.
redBus’s campaign is more than just a series of discounts; it is an invitation to rediscover the essence of Malaysia. The routes have been carefully selected to showcase the diverse beauty of the country, from its bustling urban centers to its tranquil rural landscapes. The discount offers make these journeys more accessible, encouraging more people to explore areas they might not have considered before.
To add an extra layer of excitement to the campaign, redBus has launched a challenge for travelers. The challenge invites participants to visit all 67 destinations by August 2025 and share their experiences on Instagram with the hashtag #Explore67withredBus. Those who complete the challenge and post a collage of their travels stand a chance to win a 30% discount on future bus tickets, a prize that adds both a competitive edge and a community-building aspect to the campaign.
The logistics of planning these trips are made easier with the redBus app and website, where all itineraries are available for booking. The app’s ‘Things to Do’ section allows travelers to purchase tickets for activities and attractions in advance, skipping long lines and making the most of their journey. This seamless integration of transportation and activities ensures that travelers can focus on enjoying their adventure rather than worrying about the details.
As Malaysia celebrates its 67th anniversary, redBus has provided an innovative and accessible way for people to explore the country. This campaign not only promotes travel but also fosters a deeper connection with Malaysia’s diverse landscapes and cultural heritage. By offering substantial discounts and highlighting a wide range of destinations, redBus is encouraging Malaysians and visitors alike to embark on a journey of discovery and pride. This Merdeka, the true celebration lies not just in remembering the past but in exploring and appreciating the beauty that is Malaysia today.
