Tune Protect Group Berhad (“Tune Protect” or “Group”) has officially announced the appointment of How Kim Lian (“How”) as its new Group Chief Executive Officer (“GCEO”), effective today.
In his new role, How will focus on expanding Tune Protect’s presence in the lifestyle ecosystem and engaging with key regional players to establish the Group as a leading regional insurance provider in the travel sector. His strategic direction aims to highlight Tune Protect’s comprehensive service offerings, including technology and reinsurance, ensuring a consistent customer experience and a global product portfolio.
Dato’ Mohamed Khadar Bin Merican, Chairman of Tune Protect Group Berhad, expressed his enthusiasm about the appointment, stating, “We are delighted to welcome How as our new GCEO. His extensive experience and proven track record in financial management and strategic development make him the ideal leader to advance Tune Protect as a key regional player. We are confident that How will strengthen Tune Protect into being a stronger sales and service organisation which will continue to grow and achieve greater heights under his leadership.”
How joined Tune Protect in 2020 as the Group Chief Financial Officer (“GCFO”). He takes over the GCEO position from Rohit Nambiar, who stepped down in May 2024. During his tenure as GCFO, How managed the Procurement, Legal, and Corporate Secretarial portfolios, alongside his core financial responsibilities. He was instrumental in formulating key financial strategies aligned with the Company’s Corporate Strategy, evaluating financial operational trends, and exploring acquisition and expansion opportunities.
Commenting on his new role, How stated, “I am deeply honoured to be entrusted with the role of GCEO. Together with our talented team, I am committed to driving sustainable growth and profitability across the region, delivering exceptional value to our customers, strengthening partnerships, and maximising returns for our investors. By leveraging technology and our deep industry knowledge, especially in the travel sector, we will solidify our position as a leading insurance player in the travel ecosystem.”
In addition to his role as GCEO, How also serves as a Director in Tune Protect Re Ltd. and Tune Protect Thailand. Before joining Tune Protect, he was the Group Deputy Chief Financial Officer at AirAsia. How brings extensive expertise in Finance Transformation, Programme Management, Enterprise Performance Management, and Investor Relations. He is a member of the Australian Society of CPAs (ASCPA), the Malaysian Institute of Accountants (MIA), the Institute of Internal Auditors (IIA), and a Certified Internal Auditor (CIA).
