Malaysia’s premier digital asset, the .MY Top-Level Domain (TLD), is now available for global registration. This significant development, initiated with the support of Malaysia’s newly established Ministry of Digital, marks the first time international users can register .MY domain names through prominent global registrars. The global registration opened on June 13, marking a new era for the .MY domain.
Previously, .MY domain names were restricted to users within Malaysia. Despite this limitation, the .MY domain has achieved a notable rank, securing the third position among ASEAN countries in the ccTLD category.
MYNIC, the official ICANN registry operator for .MY, has undertaken several initiatives to facilitate this global expansion. These efforts include updating the domain lifecycle, registration agreement, and billing practices to align with those of most generic TLDs.
The expansion of .MY domain registration to international users solidifies its reputation as a globally trusted digital asset. The domain is recognized for its innovation, credibility, security, and trustworthiness. MYNIC is extending an invitation to global brands and trademark holders to secure their names under the .MY domain.
Strategic Partnerships and Global Initiative
To support this global initiative, MYNIC has partnered with Internet Naming Co. and Tucows Registry Services, a division of Tucows Domains. These partnerships leverage their combined expertise in DNS, registry services, and industry knowledge.
Tucows Domains brings extensive experience with TLDs, providing the necessary infrastructure to support global expansion. This partnership ensures that the backend operations of the .MY domain adhere to international standards, ready to accommodate global registrations.
Internet Naming Co., with its experience in globalizing and marketing gTLDs, will lead the global launch and marketing efforts for the .MY domain. Their goal is to maximize growth by engaging with renowned registrars and expanding the reach of .MY domain names in the global market.
Seamless Transition and Branding Opportunities
Registrars supporting Sunrise registrations can immediately begin offering .MY domains to their trademark clients without the need for an SMD file. Global general availability of .MY domains will commence at 16:00:00 UTC on June 20, 2024. All global registrars can participate in the public Early Access Period (EAP) starting at 16:00:00 UTC on June 13. There are no verification or nexus requirements during any of the launch phases.
The .MY domain, with its universal resonance and sense of belonging, is expected to appeal to over eight billion English speakers worldwide. The word ‘MY’ is short, easy to understand, and conveys a strong sense of identity and ownership. .MY domains are ideal for showcasing skills, establishing brands, and facilitating digital transactions.
For more information about .MY, visit https://ichoose.my.
