Tiger Beer has introduced a new product that fuses traditional lager with a hint of soju, aiming to captivate the taste buds of those who enjoy innovative beverage concoctions. Dubbed Tiger Soju Flavoured Lager, this new drink is now hitting shelves across Malaysia, particularly spotlighting its Gutsy Grape flavor.
The beverage emerges amidst the global surge in popularity of K-culture, offering a novel drinking option that embodies the essence of both traditional Korean soju and the crisp, refreshing finish of beer. With a slogan of “Feel The Twist,” the brand encourages consumers to explore their adventurous sides and express themselves with a playful edge.
Tiger Beer is set to celebrate the launch with a vibrant party at the Tropicana Gardens Mall Convention Centre on May 10, 2024, from 7 PM to midnight. The event promises a host of activities including complimentary beer, themed makeovers, and a variety of games with chances to win exclusive Tiger merchandise.
Adding to the excitement, the launch will feature performances from renowned South Korean rapper Loco, known for hits like ‘Hold Me Tight (Feat. Crush)’, alongside local entertainers such as the YouTube and dance group 3P, and the hip hop ensemble Ban Huat Crew. Attendees will also enjoy K-pop dance medleys and live DJ sets.
Moreover, in collaboration with MiX.STORE, the event will include a special pop-up offering Asian snacks, further enriching the cultural blend that the new lager embodies.
Tiger Soju Flavoured Lager is available in both bottles and cans at major supermarkets, convenience stores, bars, and through online platforms like Drinkies. The launch and accompanying promotions aim to provide an array of unique and immersive experiences for its consumers, reflecting the brand’s dynamic approach to beverage innovation.
For further details about Tiger Soju Flavoured Lager and the associated campaign events, enthusiasts can visit the official Tiger Beer websites and social media channels.
Note that all Tiger promotions and activities are strictly for non-Muslims aged 21 and above, with the company advocating responsible drinking and a clear stance against drinking and driving.
