Famous bakery café, South Korea’s Paris Baguette has opened its first store in Malaysia at Pavilion Kuala Lumpur, making it the fifth market in the region through a partnership with Berjaya Food Berhad and Paris Baguette Singapore PLC.
The iconic brand hosted its first store grand opening event with guests of honour in attendance, Yang Berhormat Datuk Seri Salahuddin Ayub, Minister of Domestic Trade and Cost of Living, His Excellency Mr. Yeo Seung-bae, Ambassador of the Republic of Korea to Malaysia and Tan Sri Dato’ Seri Vincent Tan, Chairman, Berjaya Corporation Berhad.
“We are thrilled with the grand opening of Paris Baguette store in Malaysia and to be the principal operator of the brand locally. We are also honoured to be given the opportunity to bring the unparalleled world-famous offerings from Paris Baguette to the Malaysian market. With the opening of the first store, Malaysians can anticipate more stores to be opened in cities across the country,” said Dato’ Sydney, Group Chief Executive Officer of Berjaya Food Berhad.
The new store will further contribute to the expanding influence of Paris Baguette across the region, showcasing its distinctive urban concept bakery café of contrasting palettes of blues, soft white textures, and dark accents.
The origins of Paris Baguette were formed in 1945, in the heart of a small bakery in South Korea named Sangmidang. Continuing the legacy, Paris Baguette until today embraces the spirit of Sangmidang, which is to not leave a single piece of bread unchecked- signifying utmost quality in its products and services.
“We are pleased to partner with Berjaya Food to bring Paris Baguette to Malaysians. Together with Berjaya Food, we aim to serve best quality products like my favourite strawberry yoghurt cake and Korean jumbo crispy twist donut, coupled with the best-in-class service and deliver happiness in every bite to our customers. This partnership allows us to further increase our presence in the Southeast Asia market”, said Ms. Hana Lee, CEO of Paris Baguette, Southeast Asia.
Customers are now able to experience a unique offering of European-inspired pastries, breads, cakes, hot foods, and desserts, including the Signature Mushroom Soup in Bread Bowl, Signature Natural Yeast Bread, Fresh Yogurt Cream Cake, Mr & Ms Bear Madelaine, No. 1 Cheese Tart, Macarons, and Cranberry Chicken Pastry Wrap Sandwich – all freshly prepared daily using premium and quality ingredients.
Paris Baguette Bakery Café is the leading bakery café chain in South Korea, founded in 1988 with over 4,000 stores worldwide. Customers are welcomed to visit the KL store to experience the latest addition to the family and enjoy the taste of the signature products and other bakery delights.
This article is written by Berjaya Food Berhad