MPI Generali-insurance car pickup dropoff
From left to right: Lee Chee Fooi, Chief Agency Officer, MPI Generali, K.G. Krishnamoorthy Rao, Chief Executive Officer, MPI Generali, Capt Gurudutt Joglekar, Chief Technical Officer, MPI Generali & Philippe Demangeat, CEO, Europ Assistance Malaysia.

Insurance provider MPI Generali Insurans Berhad announced that it is the first insurer in Malaysia to introduce a free Car Pickup and Dropoff (PnD) service to its motor insurance policy customers towards easing their car servicing experience, aimed at delivering a fast, safe and innovative vehicle assistance service.

MPI Generali is set to provide the PnD service to their existing Private Car Comprehensive policyholders in Malaysia with a sum insured of RM50,000 and above. The service is a joint initiative with Europ Assistance, the assistance company of the Generali Group.

MPI Generali’s PnD service is accessed through its Customer Portal, where an ambassador from Europ Assistance can be requested to pick up a policyholder’s car at their chosen location, then taken to the scheduled service point and finally returned, whether to a new or same location.

The PnD facility covers the logistics handling of the car for a range of services, from regular car servicing, a car wash or polish and minor accident fixing, for an unlimited number of times per year. It is currently available in Kuala Lumpur and Selangor, Mondays to Saturdays, 8am-6pm, for active MPI Generali Private Car Comprehensive policyholders.

“We’ve learnt post pandemic, that it is imperative to both innovate and stay ahead of the curve, especially in the area of insurance. While we are confident of growth trajectory in 2022, we intend to distinguish ourselves by being the first in Malaysia, to offer the car pick up and drop off (PnD) service to our policyholders for free.

“Covid-19 has changed the landscape of work. The future of work is one of hybrid and this is where safety, convenience and technology have a role in reshaping the way we look at auto servicing. Customers only need to access an app or a portal to have their cars safely picked up, serviced and brought back at no charge.

“Being the first in the industry to introduce this is a strategic move for us. We foresee that this will have a positive impact on our revenue targets, as we aim to grow by 20% within a year,” said K.G. Krishnamoorthy Rao, Chief Executive Officer (CEO) of MPI Generali.

The popularity of such a service is expected to increase, as clients prefer a hassle-free, time-saving, low-contact experience, concerning services needed for their personal vehicles. Globally, Europ Assistance, which partnered with the automotive technology solutions provider 21North, has a fleet of over 9000 providers, who have completed 4.5 million trips with a transaction value worth RM264 million (€55 million) annually in India, Indonesia, Singapore and Malaysia.

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