Astro Radio is celebrating its 25 year by revitalizing the SYOK app and powering ahead in its transformation journey.
From 1 November 2021, Malaysians can look forward to over 60 new online radio streaming stations offering extensive variety and compilation of music, and a new Chinese news channel ‘YOU-NEIRONG’ for the latest news and current affairs updates. The new stations on SYOK enables users to stream their favourite music genres and categories across languages including ballads, classics, acoustic music, dance music, workout music, K-pop, hip-hop, favourites from the 70s, 80s and 90s, rock, Jiwang, Cintan, Nasyid, Arabic, Bollywood songs, Irama Malaysia, Dangdut and more.
These 60 new online radio stations will be available in addition to all Astro Radio’s brands on-air and on TV including ERA, MY, HITZ, RAAGA, SINAR, GEGAR, ZAYAN, MELODY, GOXUAN, MIX, LITE and more.
Astro said users can also enjoy many exciting new and upgraded features such as a ‘dark mode’; an ‘alarm’ feature which allows users to schedule their preferred radio station to automatically stream; a ‘live video’ channel, providing users the ability to interact with others during a live video session via chat; and for podcasts – an enhanced podcast search based on categories, enabling users to continue streaming where they left off, organizing downloaded podcasts into folders, sharing on social media; and many more.
Kenny Ong, Chief Executive Officer, Astro Radio, said, “As we embark on our journey of transformation to grow as Malaysia’s largest and most influential audio entertainment and infotainment network, Astro Radio is excited to introduce more relevant, audio streaming choices with content curated to our listeners demands. The rapid pace of disruption in the digital space has continued to spur our evolution to offer more online music streams that keep Astro Radio brands relevant. The new SYOK app offers increased personalization with our 60 new online radio stations to suit more lifestyles and preferences. We hope Malaysians enjoy this new entertainment experience on SYOK via the app and web.”
Ong continued, “Recently, Astro Radio also collaborated with TikTok to launch three new weekend shows on air and on the SYOK app, to expand reach and cross-promote a wider selection of content and music across platforms. Additionally, we have partnered with ACO Tech, leading smart mobility provider in Southeast Asia, to integrate the SYOK app in vehicles infotainment systems; and with HUAWEI to integrate the SYOK app on the HUAWEI WATCH 3 Series offering users an elevated smartwatch experience. We will announce more partnerships as we continue to innovate and transform the Malaysian radio and audio industry.”
Malaysians can continue to stream trending podcasts in various languages exclusively available on SYOK such as Confession Bilik Gelap, TechniPod, Moon’s Parenting Tips, Pei Diary with Lingkesvaran and more, and catch up on all live radio content (radio on-demand) anytime.
The SYOK app will also offer access to SYOK Originals, short-form videos which will feature relevant, interesting stories such as Everyday Malaysians, SYOK Busybody, SYOK Food Taster and more. Malaysians can also enjoy current articles, news and traffic updates and participate in contests for a chance to take home exciting prizes including the SYOK 101 contest available on the app and on-air from 8 November, for a chance to win cash prizes.
Users can download the SYOK app for Android and iOS smartphones.