vivo solidifies its position among the top five global smartphone vendors in Q3 2020 with a steady 9.1% market share. According to the most recent report from Canalys and IDC, vivo’s mobile shipments remained in the top five with 31.8 million smartphone units with a 6% increase year-on-year.
vivo’s stronghold in its position is the result of its industry leading innovation in offering a range of high-quality performance smartphones within low-to-mid range prices in Southeast Asia. This achievement can be credited to vivo for placing the utmost importance on creating devices that are equipped with high-quality performance, user-friendly experience and the latest 5G technology.
On top of that, vivo’s forward-looking strategy contributed to the notable progress in the research and development of 5G technology. A clear indication of the brand’s commitment to improving 5G mobile phone experience can be found in the near 20 models of 5G smartphones developed by vivo in the past year. vivo firmly encourages the adoption of 5G by making more smartphone choices available for consumers, thus spearheading the adoption of fast and seamless connectivity.
vivo is the Top 3 smartphone vendors in Malaysia in Q3 2020
According to the latest Canalys report for the Asian market, vivo Malaysia is following closely on the ranks of its competitors in Q3 2020, in which it recorded a 16% unit share and 11% annual growth in terms of mobile phone shipments in Malaysia.
Another tribute of their success was made when vivo was announced as finalists for the YouTube Works Malaysia Awards 2020. Garnering well over seven million views on YouTube to date, the #RayaStyleLain with vivo 2020 campaign qualified vivo for both the ‘Best Creative Innovation’ and ‘Best Ad in Technology categories. The vivo KITA campaign was also recognised as a finalist under the ‘Best Ad in Technology category. vivo Malaysia’s strong performance despite the challenges brought on by COVID-19 holds testament to its strong business acumen and strategies.
To further fuel its growth in the Malaysian market, vivo Malaysia will continue its business focus on consumers and the community. Since the onset of the pandemic, vivo Malaysia has been driven to pay it forward. At the beginning of the Movement Control Order (MCO) vivo Malaysia partnered with MERCY Malaysia to support Malaysians with a donation of 20,000 face masks and distribution of free hand sanitisers at vivo stores. Continuing on the spirit of paying it forward, vivo Malaysia will be focusing on driving CSR initiatives for those affected by the pandemic in the coming months.
In October 2020, vivo launched the vivo “Be The Focus” V20 Series in Malaysia, compromising of three smartphones with industry-leading Eye Autofocus technology. The V20 SE, V20 and V20 Pro are available in Malaysia and priced at RM1,199, RM 1,499 and RM1,899 respectively.
vivo and Samsung enter new strategic partnership
vivo recently entered into a strategic partnership with Samsung, with Samsung’s first 5nm chipset Exynos 1080 being utilised for the vivo X60 – effectively making it the first device to feature the Exynos 1080. Paired with vivo’s industry leading camera capabilities, the chipset will further support up to 200MP sensor and up to 6 cameras. This partnership will further allow enhanced user-experience in respect to smooth performance, photography, video-recording and gaming capabilities.
vivo OriginOS: A bridge between users and the digital world
Stemming from vivo’s consumer-centric strategies, it has recently revealed a new Android operating system – OriginOS – at the 2020 Developer Conference in Shenzhen. The operating system is centred on three smartphone consumer demands; design, smoothness and convenience which offers original features with varying customisation options. The new operating system acts as a bridge between users and the digital world, placing the utmost importance on enriched user-experience and showcases a series of comprehensive software updates which allows for complex processes to run effortlessly.
This article is written by vivo Malaysa
