OPPO A93 will be available at RM1299 in Malaysia, pre-order now

OPPO has officially launched the latest device in its ‘A’ series – the OPPO A93. The launch of this smartphone is seen as opportune because the market has seen a five per cent increase in smartphone penetration rate from 2018 to 2020, and this is expected to continue to increase up to 61 per cent by 2023. This model helps OPPO in bringing the AI photography technology to its consumers in the mid range market.

With its position as top vendor in Southeast Asia with a market share of 20.3% during the second quarter of 2020, OPPO is eager to continue the momentum. The A Series has also achieve the largest shares in 2020 for 4 consecutive quarters within its price range. Among its focus is the expansion of its IoT ecosystem, and the introduction of more innovative features across its smartphone business.

Tasked with the responsibility to introduce these innovative features is none other than the OPPO research and development team. This team participated in the Computer Vision and Pattern Recognition Conference (CVPR), a leading global conference on AI last June and took home several awards, including two first place awards.

With that, now the OPPO A93 is integrated with some of these technologies, which is known collectively as the ‘6 AI Portrait Cameras’ system. It is one of the technologies that won the awards include perceptual extreme super-resolution technology which can make a blurry photo 16 times sharper naturally, visual localisation that can tell where the photo is taken by analysing the image, and human activity recognition in videos. The A series achieved the best selling 5 camera smartphone in its price range tier in 2019.

OPPO’s A series is one of the popular models among users since its release, with many firsts in its price range such as the A9 2020’s battery size evolution, the A53’s  first 8GB RAM smartphone and the only device in the market with 90 Hz screen in the price range of RM700 and below this 2020. OPPO believes in providing the best technology to   at an economical price to ensure every user gets to experience new technology especially in this era.

Nikki Chen, Marketing Director of OPPO Malaysia said: “It is one of our long-term commitments to offer some of the most advanced technology and premium experiences via our devices. Besides that, we are also working on expanding our reach across the nation by launching a series of OPPO phones in Malaysia, such as the recently-launched OPPO Find X2 series and Reno series.”

“A Series has been designed so that the trendsetting generation can attain a quality smartphone that suits both their life and personal style, and with a sleek design that you won’t be afraid to flaunt outdoors. The mid range smartphones market is a category that have been established for quite some time in Malaysia, we are not neglecting this existing market segments of ours, ultimately, we would like to introduce more different products that will not only provide exquisite build quality and performance but are also user-friendly, in terms of pricing and functionalities. It is one of the reasons we introduce the OPPO A93 that is equipped with the AI technology in the mid range market.” added Chen.

Designed based on research on local consumers, OPPO A93 ticks off all the right boxes for a phone that boasts AI cameras to deliver breath-taking portrait photos, and advanced charging technology to ensure that its users are ahead of the competition. OPPO A93 meets the high expectations and the values that its ambitious users hold dearly in both form and style.

6 AI Cutting-Edge Camera Technology

The OPPO A93 provides exceptional camera technology, besting similarly priced devices. This device is equipped with a quad-camera system that consists of a 48MP F/1.8 main camera, an 8MP wide angle camera, two 2MP mono lens. The OPPO A93 can take extremely clear photos at up to 108MP during the daytime with its high resolution algorithm that accentuates images with retina-level clarity to capture rich details and textures, be it the veins of a leaf, or photographing close-up shots of a delicious meal.

During the day, AI Portrait Color feature enables its users to capture fashionable urban street style photos or travel photos from a new perspective by making portraits pop with colour. AI Portrait Color turns the background into monochrome, and enhances the natural colours of the person or a group of people within the photo using AI. In the vein of capturing the best moment, OPPO A93 comes with photography features that ensures that the natural beauty and all facial details are preserved in the final shot.

Furthermore, to allow its users to capture the best low light portraits, AI Night Flare Portrait is an OPPO-exclusive feature that combines the bokeh effect and lowlight-HDR algorithms to capture artistic photos that adds beautiful night flares on portrait photos shot against the backdrop of city lights. Thanks to a large aperture, the camera system on this smartphone is able to capture more light, and a relatively large 1/2” sensor, this enables it to shoot well in low-lighting conditions.

For selfie-lovers on the other hand, the OPPO A93 comes with a front dual depth camera that consist of a 16MP main camera and a 2MP depth camera. It empowers the users to easily take beautiful selfies that will add a bokeh effect to it. With Dual Lens Bokeh, the phone will not only capture portrait selfies clearly, but the feature has been upgraded to support both videos and multiple individuals in the shot. With software-level AI processing, the finest of details on a person including their earrings and hair are accounted for and won’t end up being blurred out in the final footage. Working hand-in-hand with the AI Super Clear Portrait, it guarantees that even the finest facial details such as eyebrows are clearly captured, or can even be reconstructed, while AI Beautification 2.0 presents customised beautification features that are tailored to local user beauty preferences and automatically detects existing makeup such as lipstick, then show customised effects. If the users are looking to capture a selfie in the evening, AI Super Night Portrait makes sure that your selfie results in a brightened and clear shot even in low light conditions.

On top of these, the third generation of Ultra Steady Video provides convenience to its users to film a vlog effortlessly while moving. This feature uses a hardware-software solution that combines the Electronic Image Stabilization algorithm with an embedded gyroscope within the front-facing camera without the jittery footage.

Standing out from the masses with exquisite design

For those who are looking for a premium-looking phone but have a limited budget, the OPPO A93 is worth the consideration, as it features a sleek design that rivals some of the higher-end smartphones in the market. Its thin 220º Edge is designed for a comfortable grip, while its 7.48mm ultra-thin and 164g ultra-lightweight body allows its users to carry it around more comfortably.

Thanks to its rounded edge design, which refracts light at the top of the rounded point to accentuate its thin appearance and accentuates the comfortable in-hand feel. In terms of the screen, the OPPO A93 is equipped with a 6.43” dual punch-hole, FHD+ Super AMOLED Display with a large 90.7% screen-to-body ratio. The display uses Mini Dual-Punch Holes that boast this price segment’s smallest camera diameter of only 3.7mm, and ensures that the phone screen’s real estate is maximized so that its users can fully immersed themselves in video games and able to see every detail in the shots.

Exceptional Performance is key

In terms of performance, the OPPO A93 features MediaTek Helio P95 AI chipset, 8GB of memory and 128GB of storage, which can be extended up to 512GB through a 3-Card Slot. But this is just the tip of the iceberg. OPPO A93’s Anti-Lag Algorithm can detect and clear data that cause memory errors, making stutters and freezes less likely. As an added benefit, reading and writing data in the file system becomes faster and more efficient. With improvements to the Memory Defragmentation feature, the chance that the phone stutters is reduced by up to 54% as compared to the previous generation, while file reading and writing performance is improved by up to 28% thanks to Automatic Database Optimization.

Equipped with ColorOS 7.2, the OPPO A93 comes with Air Gestures that allows users to pick up calls without directly touching the phone by simply waving hand as far as 20 cm or even 50 cm.

In addition, the users get to enjoy the intuitive and simplified user interface in ColorOS 7.2’s Infinite Edge Design, or the ability to personalise the home screen with Artist Wallpapers, designed by renowned artists. On top of that, enjoy their favourite videos or games with OPPO’s Screen Image Engine (OSIE) Ultra Clear Visual Effect, which enhances the clarity of third party video apps, or safely and comfortably using the phone all day with Dark Mode, which supports Eye Care Mode. With the latest version of Dark Mode power consumption is reduced by 38%, “On” and “Off” times can be customised, and users can adjust the dark colour’s tone to their preference. For an added degree of safety, they can also create multiple user accounts on the phone with Multi-User Mode, which partitions up to five separate spaces for each user, sub-user and visitor and requires passwords to access each account.

Less waiting on a charge

OPPO A93 introduces ways to optimise the phone’s battery life throughout the day. With 4,000mAh battery, AI Night Charging uses AI Learning through machine learning to learn the user’s sleep habits and charge the phone exactly to 100% upon the moment they wake up from their slumber. In the worst case scenario, if a user does not have a battery charger during the day, Super Power Saving Mode optimises the last 5% of the battery life by turning the display black and white, while running just six predetermined apps.

Matte is back – looking better than ever

On the colour wise, the OPPO A93 also introduces a Shiny Matte texture, which sees the return of the shimmer and brilliant streaks of light that users enjoyed with the last A Series phone. The design of the current device, however, has been updated with not only a premium feel that’s soft to the touch and easy on the eyes, but is also now fingerprint-resistant due to popular demand. The Shiny Matte texture is created using a brand-new optical coating technique that increases the coating’s depth from 250 nanometers to 400 nanometers and accentuates the light’s refraction, while enhancing the colours of the outer case. OPPO A93 will be available in two colours, all coated with the Shiny Matte texture.  Matte Black exudes prestige and is inspired by sleek, high-end automobiles. Metallic White offers a refreshing white colour with hints of pink reflected on certain angles.

Pre-order Goodness

The OPPO A93 is available for pre-orders starting 6 October 2020 and will come in two colours – Matte Black and Metallic White. Pre-order between 6th – 9th October 2020 and receive FREE gifts, exclusive umbrella and OPPO Bluetooth speaker worth RM 199. OPPO A93 will be available at RM1299 and can be purchased at OPPO Brand Stores ,OPPO Official Online Stores and selected OPPO Official Dealer Stores from the October 10, 2020 onwards.

My OPPO App Treats

My OPPO App users stand to redeem RM100 discount voucher exclusively on OPPO A93 with just 1 point. Voucher will be redeemable only from 6^th – 18^th October 2020.

Receive complimentary 10% OFF IoT voucher redeemable from My OPPO App with purchase only on OPPO A93. This voucher can only be redeemed during the campaign period from 10^th – 31^st October 2020. New A93 users are required to download and register My OPPO App to redeem the exclusive free gift using OPPO A93.

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