Viu, a leading pan-regional OTT video service from PCCW Media Group with more than 41 million monthly active users, is pleased to announce encouraging findings from a report covering Q1 2020 from AMPD Research, a subsidiary of Media Partners Asia (MPA).
Key highlights of the report:
- Viu ranks first by number of users amongst major video streaming platforms, excluding YouTube, in Southeast Asia
- Viu ranks second by streaming minutes amongst major streaming platforms, excluding YouTube, in Southeast Asia
- In terms of time spent per week among users, Viu ranks in the Top 4 in Indonesia, Thailand, Singapore and the Philippines, excluding YouTube.
Ms. Janice Lee, Managing Director of PCCW Media Group, said, “From the beginning, our focus has been to build the leading OTT streaming platform for today’s viewers with a sustainable and robust business model. With our dual revenue stream for monetization and our local offerings that are highly relevant in each country of operations, we have been the service of choice for our viewers across many markets. Our investments in content span the top pan-regional content, such as Parasite and A World of Married Couple to celebrated Viu Original productions including Asian adaptations of international formats such as Pretty Little Liars, My Bubble Tea and The Bridge. In addition to serving viewers with great content, we have built traction by offering high quality localization in languages and user experience in our markets. All this has helped us serve our users better and thereby achieve these rankings from AMPD Research.”
The report, entitled “Southeast Asia Online Video Consumer Insights & Analytics: A Definitive Study”, leverages MPA’s proprietary AMPD Research platform, which evaluates consumer behaviour and usage patterns across the digital economy, including online video and gaming. Using a unique solution that fuses passively observed digital behaviour and empirical survey data, the study is the result of research carried out between January 20 to April 11, 2020 in the four Southeast Asia** markets with insights collected from a sample of 32,245 individuals. The report also includes detailed analysis and profiles of 43 unique OTT platforms. The report will be updated again in Q3 and Q4 2020.
A selection of relevant charts can be found here.
Viu is a leading pan-regional over-the-top (OTT) video streaming service operated by PCCW Media Group. It is available in 16 markets including: Hong Kong, Singapore, Malaysia, Indonesia, the Philippines, Thailand and Myanmar in Asia; Bahrain, Egypt, Jordan, Kuwait, Oman, Qatar, Saudi Arabia and the UAE in the Middle East; as well as South Africa.