Beginning from the start of the Government initiated Movement Control Order (MCO) up through the holy month of Ramadan, caring Malaysians were quick to respond to calls for help and contributed over RM1 million to back the fight against COVID-19 and support underprivileged communities as part of homegrown e-wallet Boost’s #BoostGotYou initiative.
A total of RM694,843.13 was donated to the Tabung COVID-19 by Boost fund to aid frontliners in the fight against the COVID-19 pandemic. The main disbursements were made to the Ministry of Health’s (MOH) Tabung COVID-19 and the National Disaster Management Agency (NADMA).
“It is very uplifting to see fellow Malaysians coming together during a time of crisis and it shows how the nation is ready to embrace digital technology as not only a new way of life, but also a means for doing good. The amount we’ve collected through Tabung COVID-19 by Boost helped MOH and NADMA in purchasing medicine, equipment and medical necessities to fight against the deadly virus. We are honoured for the opportunity to use our platform to serve our countrymen during this difficult time,” said Mohd Khairil Abdullah, CEO of Boost.
Tabung COVID-19 by Boost was the first of five (5) initiatives under the #BoostGotYou campaign which was aimed at helping create a safe and comfortable experience for users staying at home during the MCO. Through other partnerships and in-app solutions, Boost users were able to access all their daily essentials like ordering food and groceries, paying bills and topping up their prepaid phone plans, staying entertained with streaming content as well as games, and protecting themselves through COVID-19 insurance coverage.
Apart from Tabung COVID-19 by Boost, throughout the 30 days of Ramadan, Boost also collected a total of RM479,000 for charity organisations through the successful 30 Hari 30 Amalan campaign. The Ramadan campaign was in line with the larger ongoing #DoGoodWithBoost initiative and this year’s donations increased by four times (4x) the amount from what was collected during the same Ramadan period last year.
During the holy month, Boost featured one charity each day on its social media channels and within the Boost app to raise awareness about the great work these organisations have been doing for the needy as well as vulnerable communities.
“A key contributing factor to the success of these two donation drives was the simplicity of the process. Contributing to these causes and charitable organisations via Boost only takes a few simple screen taps, making it safe, easy and convenient to lend a hand and brighten up the lives of the underprivileged,” Khairil said.
“Boost is determined to drive more innovative solutions through its e-wallet that will help make contactless & cashless experience the safest and most convenient way to transact. We will continue to look for ways to disrupt the way cash is used to transact and increase efficiency in all types of industries.
“Following the COVID-19 pandemic, we believe that we will continue to see an upward trajectory in cashless payment adoption. We are hopeful that Malaysians will embrace this ‘new normal’ and adopt a digital lifestyle. As e-wallets gain traction, Boost will continue evolving from a payment platform into providing wider reaching digital financial services for all Malaysians paving the way for the nation’s digital transformation,” he concluded.
