The digital battle continues as titans Google's Android and Apple's iOS compete for the ever-increasing users of smartphones and tablets worldwide. Android and iOS are the operating systems primarily used in mobile technology.

Until today, these two giants hold on to a duopoly with 99% in sales of smartphones. Android continues to dominate the market with an unprecedented 69.3 in 2012 to 86.2% in 2016. As expected, iOS gets the second spot from16.6% in 2012 to 12.9% in 2016.

Is market share synonymous with popularity? Let's look at the figures. Android holds the top spot in platform market share but in terms of smartphone market performance per device, iPhone 7 wins as it sold 21.5 million units, capturing 6% in market share during the first quarter this year.

Now, if you are buying your first-ever smartphone or tablet, which one will you choose? Let these inside tips from independent reviews guide you in choosing which phone best meets your needs. Are you shopping for a personal phone cum mobile office? Both Android and iOS platforms entice you with their unique features.

1. Software

Android is the most commonly used smartphone platform phone manufacturers. It is used across multiple hardware. Android is partly open source and easily customized. Its PC-like features are more customizable. On the other hand, Android has been reported to have a higher chance of malware. Its interface is not the same on all phones.

Since different companies manufacture Android devices, consider the brand and model before buying.

Apple has a closed, controlled control over the iOS and platform that can lead to more stability and security. Its walled-garden ecosystem results to limited customization and less options for their users. As expected, Apple decides on the applications and functions to expand or build. It focuses on user experience and usability across all their devices.

2. Support and Integration

The various makers of Android phones decide when the iOS is released for their phones. This results to waiting time for updates.

Apple provides support for its older phones. For example, it addresses quick fixes iPhone.

3. Camera features

Which has a better camera, Android or iPhone? This question is for those who use their smartphones as camera. This is a tricky question. Different Android phones provide better camera, higher-resolution screens is not found in iPhone. On the other hand, Apple offers simplicity and quality in this area.

4. Gaming

Which is better as a gaming console, Android or iOS? Both Android and iOS offer good choices. Experts give these points to consider: processor, display, storage space, battery life, speakers and applications.

5. Security

In a nutshell, both Android and iOS offer security features. Both use data encryption, app-specific VPN and some forms of direct boot mode. Experts say both are vulnerable to malware attacks. However, iOS have less number of malware attacks than Android.

These are top five features to consider in buying smartly your mobile device. The options presented are wide-ranged. Your needs are personal but varied as well. Make your decision smart. And be the real champ.

Evangeline D Algabre

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