Apple has recently launched the new iPhone SE, which contrary to rumors isn’t called iPhone 9, and just as expected, the excitement around the world isn’t necessary at record levels.
Living proof is a poll conducted on Chinese social site Weibo and highlighted by Reuters, which shows that over 60 percent of the respondents aren’t interested in the new Apple smartphone.
Approximately 350,000 people participated in the study.
And the reason for staying away from the 2020 iPhone SE is as simple as it could be. The device doesn’t necessarily bring anything new to the table and is often considered outdated in terms of looks, as it’s entirely based on the iPhone 8 that came out in 2017.
Furthermore, the iPhone SE comes with a Touch ID fingerprint sensor, which Apple previously abandoned for Face ID facial recognition, and a single camera on the back.
The Android competition
At the same time, the interest in the new iPhone is rather low due to this price, and China is living proof in this regard.
With a $399 price tag, the new iPhone SE competes against several well-equipped Android devices. Companies like Samsung and Huawei have a long history of bringing premium features to mid-range smartphones, and all these efforts make selling the iPhone SE in markets like China quite a challenge for Apple.
Analysts believe the lack of 5G is also a major setback, as customers in large markets, including China, are now looking for 5G capabilities on new smartphones. Apple is expected to bring 5G to the iPhone lineup in the fall with the debut of the iPhone 12.
It remains to be seen how successful the iPhone SE turns out to be, but for now, it seems to be an appealing product only for the existing iPhone base. Competing against similarly-priced Android devices, however, is mission impossible.
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