Google AdWords is a promotion system through which advertisers bid on certain keywords so that clickable ads appear on Google’s search results. The advertisers have to pay for the clicks. This is the way Google makes money from each search.
After a short description let’s focus on the main information of Google AdWords updates for 2018, which is provided in this article. Google realized that popularity of AdWords is in hand of the big players that is needed to be change in a new way. Here, you may find the latest Google AdWords news, features and updates that are introduced in 2018.
Update #1: ‘AdWords Reach Planner’ Tool for YouTube is introduced by Google
A new tool has been introduced by Google is known as ‘Research Planner’ for YouTube and other video platform advertisement on AdWords. This tool helps to predict rich conversion rate of specific video campaign on different Google supported media platforms like YouTube. The implementation estimates to reach several video campaigns and support future planning campaigns to connect with the audience in a proper way. It also helps to select the accurate format of marketing budget and objectives. ‘AdWords Reach Planner’ is available in beta version but it is expected to release the full operational account.
Update #2: Google AdWords is presented with Advanced Expanded Landing Page Report
Advertisers started experiencing new updates with AdWords interface in 2018. The recent update is introduced with a view of full reporting metrics for expanded landing page URLs. With the help of landing pages conversions from AdWords traffic is visible. Therefore, it is essential to review performance report of landing pages of each URL. The feature was available earlier also but now you can get the expansion of landing page URLs in the report that is same.
It assists you to locate the way traffic is coming to each landing page of the website. Information like “Valid AMP click rate” and “Mobile-friendly click rate” with several metrics data such as cost, clicks, and conversion rate are available in the report.
Update #3: Promotion Extension is introduced by Google AdWords
Promotion Extension is one of the latest updates of Google AdWords, which is added under ‘Ads & extensions’ tab. This appears with a tag icon on searching text ads, which assists the advertisement to stand out on SERPs. This can be beneficial for E-commerce sites. It’s used to showcase specific offers or promotional sale presented by the website. Some of the benefits are as follows:
- The promotional message in the advertisement may offer twice with Promotion Extension.
- One can use limited characters using Promotion Extension that is helpful.
- It increases the CTR of the ads.
Update #4: Ad Rotation Setting of Google AdWords Rotates Indefinitely and Optimize
A recent declaration is done by Google that advertisers will now be able to rotate and optimize indefinite ads and try to get success. There are four options used by AdWords advertisers highlighted below:
- Optimize for conversions
- Optimize for clicks
- Rotate indefinitely
- Rotate evenly
Update #5: Google Brought Changes to Shopping Product Listings
With a new variation, Google has come up with product listings under the “Shop Now” category. They also started showing prices along with details about the product and shipping option.
Update #6: Bid Adjustment Facility for Interactions are provided by Google AdWords
Recently, Google has come up with an update called bid adjustment that facilitates interactions. For call extensions, they have come up with bid adjustments in mobile search ads. In case of every site link extensions, it is noticed that advertisement can be designed with appearance in mobile search ads. Google is giving the best opportunity and ensures that mobile ads will appear with call extensions. This is applicable to campaign or call-extension with the call-only facility.
Google AdWords enables to set the budget of advertisers by posting ads on advertising networks to promote the brand of the business. Therefore, the latest Google AdWords news, features and updates could prove handy for an effective promotion.
Rony Sneijder
