Smart Pricing: Anything But Smart
If at all possible try to avoid Google’s “Smart Pricing” scheme. With Smart Pricing, Google gives advertisers a discount based on how popular or “valuable” your website is. They tend to base this on your site’s click through ratio. So if your website has a high click through ratio, then the perceived value of your site is high so then the cost per ad click is higher. If your click through ratio is low, however, the value of your site is “low” so you get less money per click. The difference between a Smart Priced site and a non-Smart Priced site can be anywhere from a couple cents to several dollars in difference.
Choose Big Ads:
AdSense advertisements come in a variety of formats and sizes, so you can tailor the formats to see which one works best with your blog or website. Having an advertisement that looks good on your blog or site is important, but keeps in mind: the size large advertisements have long proven to give the best payout. Maybe this is because the ad is right in any visitor’s face, or maybe it’s because that size can display video ads.
Use multiple ad units to maximize conversion:
A simple way to increase your AdSense click rate and revenue is to place ad units of more than one type (AdSense for content, link, and search) and in different sizes on your pages. This way, your users are served more ads from Google’s large ad inventory, increasing the probability that they will end up clicking on one of them. Make sure that the best-located ad on your web page shows up first in your HTML code. This will ensure that your most visible ad real-estate is taken by ads that place the highest in the auction-increasing your revenue.
Build an audience before setting up AdSense:
Though it may be tempting to set up AdSense on your website right after you’ve published the first piece of content the temptation should be avoided if you really want successful from AdSense. Cluttering your website with ads before anybody really knows about it will likely put visitors off, and consequently, they’ll be less likely to share or link to it. This limits your ability to emerge as an authority in your niche.
Publish high-quality content on a constant basis:
This really is very important to having success with AdSense, the other points are all just tips to help in one way or another but when it comes to AdSense earnings, content really is most important. To make it simple if you don’t have traffic, you won’t make money but more traffic then you will make more money.
Enable Placement Targeting:
This allows advertisers to include your website in their campaign, either by name or by targeting an interest group. Placement targeting should be enabled by default, but if you’re using DFP you may need to take a few additional steps.
Monitor Your Success:
No matter what you do with your blog or website, you need to keep track of how successful your ads are doing. If you don’t monitor your ads, then you will ultimately fail. You’ll be able to pin point which ads work, which don’t, and over time you may discover that certain ads work best at certain times throughout the year while others work best at other times.
Jordan Colby
