Money has always been the driving force of any society. The exchange of money is what makes the world go round and round. Money takes your children to school, puts a roof over their heads, and buys the clothes on their backs. It’s human to always worry where the next dollar will come from or how you can square that coveted promotion that will bring in more money hence provide a better lifestyle for you and your family.
In life, I have come to realize that the more you worry about money the more elusive it gets. Ideas come when you are at rest for example, did you know that you can earn money on the internet simply by having a website?
Google has come up with a product called Google AdSense. This programme allows you to display Google advert on your website and in return Google pays you. These adverts are usually related to the content on your website. For example If your website content is related to selling holiday destinations, then your website can display adverts that are related to holiday travel e.g suitcases, swim suits, air flight destinations, taxi and car hire services.
Many people confuse Google AdSense and Google AdWords. Google AdWords allows you to advertise your website through Pay per Click (PPC) advertising on the Google search engine whereas Google AdSense is simply displaying other people’s Google AdWords on your website.
Google AdSense is very easy to display on your website, Google AdSense will give you a code to insert in your HTML website. The good news is that you can place the Google AdSense codes on every web page in the website hence you can earn money from every page on your website. Every time a visitor on your website clicks one of the adverts displayed by Google; you earn a percentage of the profits.
You can enter the Google AdSense programme by simply applying for an account and imputing your website URL. Google will analyze your website to determine whether it meets the Google set guidelines.
One of the greatest requirement is that the website should be original, well-developed with no broken links and the content should be fresh and regularly updated with authentic content. You can use the Word tracker free keyword tool to search for profitable yet underdeveloped niche areas to write on. These keywords should be high in traffic and low in competition. It’s always advisable that you concentrate on a niche you are passionate about because developing content will be a walk in the park.
Carolyne N Mwangi
