Have responsive and user-friendly websites if you want to rank higher in the Search Engine Result Pages (SERPs) of Google and other search engines such as Bing and Yahoo in 2020 and beyond.
For a result-oriented and effective Search Engine Optimization SEO strategy, for higher rankings, have good designs for your website, with, of course, quality content.
A clever marriage of the two will fetch results you will be proud of.
5 Exciting SEO Tricks for High Conversions and High Google Rankings
Now let’s check these 5 tried and tested SEO tricks, in detail, if you are serious about doing well, and finding a place on the first pages of Google and other search engines:
1. Focus on mobile layout: Post 2017, Google has started indexing the mobile editions of the websites first. A report shows that during 2017, as high as 70% of the entire web traffic came from smartphones. So, bet your money on your mobile customers first and design your website accordingly. However, if you want to make your site do well in both the worlds (mobile & desktop) have a site that uses responsive web-design methods to change to the size of the user’s specific gadget/settings.
2. Have user-friendly and Google-friendly pages: Page design and SEO aren’t separate. The pages that are easy to navigate are indexed higher. Such pages are loved by not only the users but the search engines as well. Icing on the cake: on such pages, the readers spend more time. Such pages also lead to more engagement with the visitors and more backlinks.
3. Ensure your pages open speedily: A crucial thought of developing websites is to guarantee that they load instantly. Prior to you start optimizing your site(s), figure-out if they are doing well, first. Design your pages in such a manner that these loads cleanly and swiftly. Have simple design and make certain that they aren’t plagued with litter.
Visitors to your pages will have no difficulties whatsoever in speedily opening such pages. Pages that open instantly are good for high indexing. Besides, the slow pages have lower conversions and higher bounce rates.
4. Have high quality content: We all know that Content is King. However, many of us, perhaps, don’t know that good content is good SEO.
If you want decent content on your pages:
A. Generate unique and original content. No copy & paste job, please!
B. Develop persuasive and eye-catching headlines. Your headlines must hook your readers and inspire them to read the entire page.
C. Make your content actionable. Write in such a way that the readers get motivated to do what you may want them to do.
D. Offer answers. Raise critical questions that affect your visitors and answer them. Provide result-oriented solutions.
E. Make certain that the content that you use on your pages makes sense, is relevant, clear, short, and to the point. No beating around the bush, please!
F. Use your keywords at the right places, and in the right density. Have ‘how to’ and ‘FAQ’ pages that are considered user-friendly pages, because Google and other search engines love such pages and rank them higher. The reason: the common web visitors want information and data even while such pages provide that.
Sanjay Kumar Pandey
