Satellite maps are a great resource to use when advertising a location, or to determine what the neighborhood and street of a location will look like. Is it an address you have never been to before? Do you want customers to know what the front of your building looks like? Is there nearby parking? This is the way to use Google Maps to your advantage.
The first step is to open a web browser and go to Google, then click on the link at the top of the page labeled Maps. Next, type either the name of a business or an address into the search bar at the top of the webpage. Be sure to include a city and state if possible, to help narrow your results. You can also type a business name and an address at the same time to find a business close to that location.
Once you have pulled up a map of a business, address, or place of interest you will have the options of reading and writing a review, learning more information about the location, getting directions, searching for a nearby location, zooming in, saving the location to My Maps, and sending the information. There will also be information such as the address, phone number, and website of the location you searched for.
Google Maps also allows users to view traffic, a simple map, a satellite map, and a terrain map. While viewing a satellite map, it’s possible to view the map from a street view by dragging and dropping the little stick figure at the top of the zoom-in/zoom-out bar, or by clicking on a specific direction to see road at that stage of your trip. Feel free to drag the street view photo, as this will cause the photo to rotate so you can look down the street and behind you! It is also possible to move up and down the street to see what the neighborhood looks like, simply click on the arrows in the center of the photo (on the white line where the street name is provided). From the street view, you may also zoom-in by double clicking on the photo.
At the top right of your map you will always see three options: Print, Send, and Link. Print will allow you to print a basic map of the location you entered. Send will allow you to email or send to a phone, car, or GPS. You will be able to send to multiple destinations and include a personal message. Link will provide you with a link that can be used in an email or instant message, or with HTML that can be used for a website.
Using the Print, Send, and Link features as well as the zoom-in and street view features is a powerful tool for both marketing and your own personal use. Google Maps (http://maps.google.com) is an easy to use tool that is both free and useful.
Amanda Messick
