Did you know you could get certified by Google? Google provides a number of Digital Marketing training courses to help enhance marketing skills, some of them absolutely free of cost! Digital Marketing courses are not only helpful to those working in the field but also incredibly useful to entrepreneurs trying to make it in this fast-paced business environment. It is crucial in today’s business situation to have a working knowledge of each and every aspect of the business, and while courses are widely available for a range of other aspects, Digital Marketing was a subject rarely touched upon.
However, Google is helping millions of like minded individuals worldwide with an interest in the subject by providing these free courses. We’ve mentioned the top 5 courses you can enroll in, with Google today!
AdWords Fundamental Course
Learn the basic and intermediate aspects of AdWords and advertising online. The course touches up on how to set up AdWords, manage a campaign and also teaches you how to measure and optimize your AdWords campaign. You can take on the assessment after going through the study material and earn a Certification from Google. The assessment consists of 65 questions that need to be completed within an hour and a half. To earn the certification, you’ll need to score above 80%. The test is also available to take again in case you don’t make the cut the first time.
Squared Online
This program is a 5-month training course, 6 hours per week. Squared Online is a Digital Marketing Leadership course created by Google in partnership with Home Learning College. You will be guided by Industry experts and the course takes a unique, practical approach for training. This is a great course for anyone looking to boost their Digital Marketing training skills. The course focuses on Evaluating the relationship between digital innovations and changing consumer behavior and communicating how this relationship will evolve in the future. You will learn how to propose how an organization can build an effective digital presence that concentrates on consumer engagement and organizational objectives and how to use data from a variety of sources to generate insights and make strategic commendations amongst other important skills.
AdWords Display Certification
This online course teaches you to create, manage and optimize Display campaigns. It will also help you take advantage of Google Display Network with Display campaign settings. The Pre-requisite to take this course however is to complete the AdWords Fundamentals Course, which covers the basics. You can take an assessment to earn the certification. This is a beginner course and the material is always online, meaning you can take your time to study and take the assessment as you please.
Google Analytics Individual Qualification
This Google course covers basic and advanced Analytics concepts including planning, analytics principles, implementation, data collection, configuration, administration, conversion, attribution, reports, metrics and dimensions. Once you study the material provided, you can do this on your own time and it’s free, you can take the Google Analytics Assessment consisting of 70 questions to be completed within a time period of 90 minutes. To earn the certification for this course, you will need a score of 80% and above.
Google Digital Unlocked
Having partnered with the Indian School of Business in Hyderabad and FICCI, the content covered in the course will provide a foundation for basic Digital Skills. The course begins right from the basics with an Introduction and understanding of Digital Media. You will learn how to plan online strategies, gain insights on new developments in the digital world, build an online presence, be noticed by ads, work with Analytics and much more. It’s a full ranged course and you can take your time going through the material. There are small assessments for every topic, once you pass them, you can move on to the next topic and complete the course to earn your certification.
Arnav Sharma