Many people and businesses sell different electronic goods online and offline for a number of reasons. Some people may decide to sell their used computers in order to buy new computers that are equipped with the latest features and technology enhancements. Firms and business also liquidate and sell their older computers and equipment once decommissioned in order to upgrade their systems and capabilities. Sometimes the cost of maintaining and upgrading an older computer system can be equal to the cost of buying a new system that may even perform better. Technology tends to move fast and it’s common that tech gadgets become cheaper and better over time. A year or two is a long duration of time when considering the lifespan of electronics and technology. Instead of absorbing the cost of maintenance and repairs people and companies decide to sell their old computers to recover some money before more depreciation occurs. There is a vibrant computer and electronics aftermarket because there are people that have basic needs and limited budgets. Computers, laptops and other technology gadgets can be conveniently sold online through auctions and other classified based websites.
Students and people with limited budgets are prime consumers seeking used computers and these may be good target audiences when considering ads or classified listings. Some parents may buy used computers for children or kids that have limited needs and may be rough on their electronics. Generally a used computer is sufficient for children and teens doing school work, playing games and surfing the web. One of the best characteristics of selling online is that the consumer audience is larger and buyers are willing to pay for shipping. Having the ability to provide shipping and reach a greater audience of buyers may help sellers receive a better price for their used electronics.
Computers and laptops should have their hard drives wiped cleaned to erase all personal data before they are sold. It may be a good idea to format the computer and re-install the operating system or run the default setup installation disc if one came with your computer. Identity theft can occur and most sellers do not want buyers to have unneeded personal information that may include saved Internet browser information. The exterior of the computer or laptop should also be wiped clean to remove dust and dirt to help increase the buyer’s satisfaction with the transaction.
Sellers should make sure that their computer systems are in working condition and are tested before listing them for sale. If there are known issues the seller should disclose the problems inside their classified listing or ad to ensure the buyer is fully aware. Honesty when selling electronics and technology products is always the best policy.
Including the software manual, operating system disc and other support discs and materials that came with the computer will add more value and legitimacy to the advertisement. A photograph of the computer will also increase the buyer’s interest because they can physically see the item before deciding to purchase it. Usually classified ads and auction listings that do not have photos of the product tend to lead to more buyer questions and less buyer interest.
Linking to desktop computer reviews and the specifications of the model and type of computer you are selling in your classified listing may be a good idea to provide perspective buyers some additional insight. Good computer reviews and specifications that showcase the computers features should increase buyer interest because you are providing some social proof and highlighting its value.
Selling old computers may be a good alternative to maintaining or recycling them. Removing personal data from the hard drives, cleaning the computer, creating an effective ad and including value added items in the sale may assist sellers in completing successful transactions with buyers looking to purchase used computers.
Adriene Blais
