The term "Google AdSense" is a term that a lot of website owners are familiar with. It's an income model that you can use to earn money from your website, by hosting relevant ads related to your site onto your pages. Depending on the maturity of your site and the quality repeat traffic it gets, you could create a niche 4-figure income every month with Google AdSense.

But … there are some conflicting theories online about how to make money with Google AdSense easily. One camp likes to suggest that you need to build an authority site, and another camp suggests that you set up mini niche pages that have to deal with 1 particular keyword term. And then stick AdSense ads all over the place to encourage the click.

I personally don't like the mini niche pages idea. It looks "scammy", the promotion for it is horrendous, and it offers no real value to the visitor that visits the page. I think you should stick with the authority site route, and I will point out a few reasons why. Here's the first reason:

1) Your building a lifetime business

You could create a website that could last you for 30 or 40 years (or even more). If you were to get a lot of hits to your authority site that has a lot of members, more than likely, a lot of your AdSense ads will be clicked on – because you're operating in a niche. An authority isn't sporadic and isn't hard to keep up with.

But with mini niche sites, you have to do so much maintenance. The people out there who are trying to make money with Google AdSense (and are getting banned) are setting up little "spam blogs" that scrape content from anywhere (typically RSS feeds, or article spinners ", and posting them on their site.

Don't follow this ineffective technique. Instead, focus on one site to make you your money, and market it aggressively. If you don't know how to make money with 1 site, how do you expect to make money with thousands of sites? See the logic here? It just doesn't make any sense. Here's another reason you should go with the authority site route:

2) It's easy to drive people back to your site

If you have an authority site, more than likely you will be collecting email addresses and staying in contact with the members on your list. Because of this, it's easy to get hundreds or thousands of hits per day – simply off of email marketing! Imagine with all of those repeat visitors how much they will click on your ads. Depending on your niche, it could be better than selling any kind of product.

Because it's so easy to drive people back to your site, it's in your best interest to proceed with this route. It doesn't matter what you sell – AdSense included … email marketing is the best way to earn money with any opportunity online.

Hopefully you benefited from these 2 reasons why you should build an authority site with your AdSense business. Stick with this plan, and you'll be able to earn the money in your business that you are looking for.

Good luck with earning money with Google AdSense today.

Randall A Magwood

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