Lazada Malaysia continues to smash records with its 12.12 Grand Year End Sale by registering the highest adoption of Lazada Wallet, as 1 in 2 Malaysians picked the digital wallet as their preferred payment solution on Lazada during the campaign. At its peak, the rate of Wallet transactions per minute increased by more than 236% year on year.
Malaysia’s leading eCommerce platform continues to demonstrate its logistics capabilities by again breaking the record of fastest delivery across the Southeast Asia region, with the first order delivered in just 39 minutes after the campaign started on 12 December 2019.
“This 12.12, we continue to bring the best customer experience through New Retail innovations to stay ahead of the Malaysian consumers’ wants and needs, while bringing more value to our brands and sellers as the trusted eCommerce partner. Lazada Wallet was initially designed as a reliable solution for the bottleneck in payment infrastructure, to ensure secure, smooth and seamless shopping. This 12.12, we expanded the parameters of the Lazada Wallet for the first time by bringing it offline, to showcase the potential for bricks and click to grow alongside each other. With this increase in adoption, we recognize that Malaysians are looking for new cashless solutions and will invest more efforts and further augment the use of Lazada Wallet in 2020,” said Leo Chow, Chief Executive Officer, Lazada Malaysia.
Highlights of the Lazada 12.12 Grand Year End Sale
Lazada Wallet Goes Offline
This sharp growth of Lazada Wallet adoption is in conjunction with our 12.12 online-to-offline promotion, where shoppers buy discounted brand cash vouchers on Lazada and use the vouchers via Lazada Wallet to complete payment for items purchased in 12 LazMall brand partners’ physical stores in Klang Valley.
Cash vouchers bought on 12 and 13 December led to increase in in-store footfall on 14 and 15 December as brand stores saw more than 96% voucher redemption rate. Over one thousand purchases were made across all brand redemption outlets within the first 4 hours. Brands also saw up to 13 times uplift in total in-store transactions compared to a normal weekend.
Outlets such as realme in Sunway Pyramid, and Viewnet in Low Yat, had customers lining up in front of their stores on both days throughout the limited-time offer period from 12pm to 2pm. HealthLand in Sunway Pyramid successfully sold close to 300 hours’ worth of massages during the sale.
Lazada The Trusted Brand for Malaysian Parents
Lazada Malaysia’s continuous efforts in offering reliable and diversified product options have received favourable feedback from Malaysian customers during 12.12. Parents were assured by Lazada’s improved Milk Formula Guarantee announced in October 2019, which offers 3 times Money Back Guarantee on authentic products with an extended minimum of 7-months-to-expiry from delivery for 18 trusted milk brands. On 12.12, LazMall had over 6X sales uplift for products under the Milk Formula Guarantee compared to the previous year. Malaysian parents bought enough milk powder on LazMall to feed about 10,000 hungry one-year-old babies for a month.
With the Car Seat Assurance programme, which was introduced earlier in November to raise awareness on the importance of child restraint systems (CRS), LazMall recorded 5X uplift year-on-year in units of child car seats sold during 12.12.
Fastest Delivery Record
Lazada Malaysia broke another regional record by delivering its first order – a pair of Clarks shoes – to a customer in Kuala Lumpur within the first 39 minutes of the sale on 12 December, beating its previous record of delivering an item in 80 minutes during last month’s 11.11.
To accommodate the increase in demand during this year-end festive season, Lazada eLogistics (LeL) increased its manpower by 9 times compared to a normal day, with its Subang warehouse extending its usual operation hours to 24 hours over 6 days.
Best-Sellers
Among the first items to sell out were 1,300 units of HUAWEI Mate 20 Pro smartphones, which were all snapped up within the first minute of the sale, as well as over 2,070 kilograms of Fernleaf full cream milk (within the first 6 minutes), and 770 units of Oppo F11 smartphones (within the first 7 minutes). The top 3 best-selling categories were Home Appliances, Mobiles & Tablets, and Mother & Baby. Meanwhile, the top 3 performing LazMall brands for 12.12 are Samsung, Apple, and Milo.
