66 times more Malaysians were buying from Health Accessories section on Lazada as the country battles the haze epidemic. Over 36,000 face masks were sold in under 48 hours last Sunday and Monday during Lazada’s Keep The Haze Away (15 & 16 September 2019) sale when the haze reached “Very Unhealthy” API levels of over 230 in areas across the country.
The Keep The Haze Away Sale is an effort by Lazada to bring down prices of masks and other air-quality control products, at a time where demand and prices are soaring.
“Our customers are extremely important to us, and wanted to do something to help keep Malaysians safe during this time. We worked with our supportive brands and sellers to prepare the best deals for our shoppers as safety should not be a commodity, and prices should not be hiked up just because demand is high,” said Leo Chow, Lazada Malaysia Chief Executive Officer.
“We are also able to deliver directly to our customers through our own logistics arm Lazada eLogistics Express (LEX) and other third-party logistics providers, so customers don’t have to step outside to look for protective gear.”
During the sale, face masks were selling 18x more, compared to normal day sales, at the average discount of up to 56% off normal prices. Air purifier sales also went up by 10x compared to a normal day, with participating brands and sellers bringing down average prices by 20% from the recommended retail price.
Air purifiers were also among the top 3 most searched for items under the Home Appliances category, with products of this type on the TechMall store on LazMall selling out within the first 20 hours of the sale. This is indicative of an increasing consumer preference to look towards digital solutions for their lifestyle needs, supported by the convenience provided by e-commerce platforms such as Lazada.