2017 was the first year in which Apple released three new iPhone models at the same event. While the iPhone 8 and iPhone 8 Plus marked a natural progression in the iPhone lineup, the brand new iPhone X with Face ID — and no home button — provided users a glimpse at the future of the iPhone.

Last year, Apple tripled down on that design by releasing three different models that all looked like the iPhone X. This meant that there were no direct successors to the iPhone 8 and iPhone 8 Plus — which Apple continues to sell to date — and, thus, no “default” iPhone model to serve as the starting point for most users.

The iPhone XR was, of course, supposed to be this model, though Apple’s naming scheme didn’t really seem to suggest that. The iPhone XR was instead seen by many as the iPhone to purchase if you couldn’t afford the iPhone XS or iPhone XS Max, which was obviously unfair, as the device — though not without its share of compromises, most notably the low-resolution display — was a pretty darn good phone in its own right.

Free from the shackles of its ‘S cycle’ names, Apple had the chance to rebrand the iPhone lineup this year to clarify these new realities, and it did just that at the iPhone launch event earlier this month. As we noted earlier, company executives spent a fair amount of time establishing the iPhone 11 — which is the successor to last year’s iPhone XR, just in case anyone reading this didn’t know that already — as the iPhone for most people.

Underlining that appeal is a lower starting price — both in the US and in India — than that of the iPhone XR, addressing another criticism of last year’s iPhone lineup. Can the iPhone 11 build on the newly-found momentum of the iPhone XR to give Apple a much-needed hit in the Indian market? Read on to find out.

iPhone 11 design and display

Save for the dual-camera setup at the back and new colour finishes, the iPhone 11 looks identical to the iPhone XR. The two have the exact same dimensions (150.9×75.7×8.3mm) and weight (194g), and one could easily be mistaken for the other when seen straight on. Like before, the bezels on all sides of the display are noticeable, but not large enough to be a distraction.

The iPhone 11 is made out of aluminium and glass — once again, the “toughest glass in a smartphone, front and back,” according to Apple. Not everything is the same though, as Apple has decided to mix it up when it comes to the colours. The iPhone 11 will be available in new purple and green colour finishes, in addition to the yellow, black, white, and (Product) red colours also seen on the iPhone XR.

Though the colours that have been carried forward have the same names as before, the iPhone 11 finishes are a couple of shades lighter and less shiny than their iPhone XR counterparts. That’s not necessarily a bad thing, and whether you approve of this change — or even notice it — will come down to your own taste.

Like last year, the bezels on all colour variants are…

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