Apple spending $6 billion on shows, trying to beat Disney+: FT

Apple has dedicated to spend greater than $6 billion on unique TV exhibits and flicks for its forthcoming Apple TV+ service, in accordance to a Financial Times report on Monday.

Apple beforehand stated to count on its streaming service focusing on unique content material to launch within the fall, and the report says that Apple is trying to flip its service stay within the subsequent two months, earlier than Disney+ launches on November 12.

The report emphasizes Apple’s willingness to spend deeply to create sufficient unique content material to break right into a aggressive over-the-top streaming service market that may finally embrace Netflix, Disney, NBCUniversal, and Amazon as rivals.

Apple additionally sells Apple TV Channels, a associated however separate product that allows customers to individually subscribe to providers like HBO and Showtime and bundles all of them collectively in its TV app.

Apple revealed TV+ throughout a star-studded occasion this March on its campus in Cupertino, California, confirming a minimum of seven collection for the service, together with exhibits produced by Steven Spielberg and Oprah Winfrey. However, no launch date or worth for the service has been disclosed by Apple.

Apple is contemplating $9.99 a month for TV+, three {dollars} greater than Disney+, in accordance to a report from Bloomberg.

On Monday, Apple launched a trailer for “The Morning Show,” a drama that may air on Apple’s streaming service. Apple paid extra per episode for the Jennifer Aniston and Reese Witherspoon present than “Game of Thrones” price in its ultimate season, in accordance to the report.

Variety beforehand reported that episodes within the final season Game of Thrones price $15 million every.

Apple declined to remark. 

Read the unique FT article right here.