Jony Ive Leaves Apple But He’ll Still Design the Next iPhones

Jony Ive, Apple’s chief design officer and the man responsible for several iPhone, iPad, iOS generations, has decided to leave the company in order to create his own design firm.

Ive, however, will continue to work with Apple, as the Cupertino-based tech giant will become the primary client of his new design company, which means that the next iPhones would still be his creations.

Ive spent more than 20 years at Apple, and he says LoveFrom, the name of his company, is inspired by none other than Steve Jobs.

“There was an employee meeting a number of years ago and Steve [Jobs] was talking . . . He [said] that one of the fundamental motivations was that when you make something with love and with care, even though you probably will never meet . . . the people that you’re making it for, and you’ll never shake their hand, by making something with care, you are expressing your gratitude to humanity, to the species,” he said in an interview with FT.

“I so identified with that motivation and was moved by his description. So my new company is called ‘LoveFrom’. It succinctly speaks to why I do what I do.”

Apple, LoveFrom’s top client

In a…