Phil Schiller, senior vice president of worldwide marketing at Apple Inc., speaks at an Apple event at the Steve Jobs Theater at Apple Park on September 12, 2018 in Cupertino, California.
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An executive board led by Apple marketing SVP Phil Schiller meets every week to discuss controversial apps or other iPhone software programs that may infringe Apple’s App Store guidelines, people familiar with the matter told CNBC.
The “executive review board,” or ERB, sets policy for Apple’s Worldwide Developer Relations department, which is often called App Review. ERB is also the body that makes the final call whether an app can stay on the store, or if it’s banned.
For example, last year, the ERB and Schiller made the decision to ban the Infowars app from the App Store for violating content policies after publishing threats to a reporter, a person familiar with the matter said.
Inside the app review team, Apple employees manually screen every single iPhone app before they become available to download on Apple’s platforms, the people said. Apple recently opened new App Review offices in Cork, Ireland, and Shanghai, China, according to a person familiar with the…
https://www.cnbc.com/2019/06/21/how-apples-app-review-process-for-the-app-store-works.html