Malaysia’s Celcom Axiata has formed a partnership with Indian video content provider ZEE5 and telco API ecosystem provider Apigate to offer access to the ZEE5 content portfolio to its subscribers.
Under the three-way agreement, Celcom will use Apigate’s Direct Carrier Billing API to provide customers with a secure payment mode to subscribe to ZEE5’s portfolio.
ZEE5, a subsidiary of Zee Entertainment Enterprises, offers around 100,000 hours of Indian movies, TV shows, news and original content across 11 Indian languages and English.
ZEE International CEO Amit Goenka said securing partnerships like the one with Celcom is a key component of the company’s aggressive global rollout plan for the next fiscal year.
“Malaysia is a high focus market for us, given its huge affinity for Indian and South Asian content and growing appetite for online video content,” he said.