Realme, one of Malaysia’s fastest growing brands with an emphasis on providing high quality smartphones at youth-friendly prices has achieved many milestones in just one month. Together with its positive sales record, Realme is growing at a strong pace and is well accepted by the local market.
Launched in November, Realme has achieved great success and is becoming rapidly known as a brand for its outstanding product features and performance with affordable price points. Its positive sales performance also reflects its fast-rising market growth in a short period of time. Speaking on this, Tiffany Teh, Brand Manager of Realme Malaysia, said, “We’ve only been in the market for over one month and it has been a great journey thus far. When we first came into the Malaysia market, we took note that it’s a great competitive environment with many opportunities to grow. By considering the diverse and unique cultural characteristics of our local consumers, we have been able to communicate effectively with them. For example, consumers spending behaviour varies and millennials are more inclined towards connectivity at hand via their mobile phones and prefer to shop online. Based on these insights, we have focused on when promoting our products to cater to these age groups. This in turn has encouraged positive sales growth from our past sales, and the recent 12.12 sales as well,”
PricewaterhouseCoopers’s (PwC) Global Consumer Insights survey reported that when it comes to online and in-store spending, social media remains the biggest influence on consumers looking for inspiration for their purchases. With the rise of diversified payment method and evolvement of check-out process, Malaysia eCommerce sector is projected to grow at 11% Compound Annual Growth Rate (CAGR).
Explaining more about Realme’s success in winning the hearts of local consumers, Teh added ““We see a shift in purchasing behaviour especially here in Malaysia that is adapting more towards e-commerce as well as brick-and-mortar stores that are also making transactions online to reach out to current and potential customers. We are glad to partner with Lazada and Shopee especially with the service quality that they provide for their loyal customers and when 12.12 sale came knocking on our door, we see this as a great opportunity to partner with them again. We are extremely happy with the feedback we have been getting not only from our customers, but also media and partners. Every feedback is valuable to us because it doesn’t only help us improve our communications, but also help us to better understand what people are looking for when it comes to mobile devices. The amazing sales record we achieved so far has encouraged us to push event further to accommodate the needs of young Malaysians and develop more smartphones in the near future that’s value for money.”
Known to be ‘Ideal for Young’, the Realme 2 Pro was sold on Shopee for their 12.12. Birthday Sale. This continues its streak record of successful sales for the device with “No. 1 Best Selling Phone” on Shopee 12.12 and previous accolades such as the ‘Best-selling item’ during Shopee’s 11.11 Big Sale, breaking the first sales record among all smartphone brands on Shopee, and being the ‘Smartphone Champion’ during Shopee’s 15.11 Men’s Festival.
The Realme 2 Pro contains a Qualcomm Snapdragon 660AIE processor that features high- performance and low power consumption, Adreno 512 GPU with a built-in AI engine for a smooth and real-like AI experience. The device runs on Android 8.1-based Color OS 5.2 AI system that comes with more fundamental features, optimised to facilitate daily use.
“Our 12.12 Birthday Sale ended on a high note, especially for Realme. The overwhelming response for the Realme 2 Pro makes Realme the fastest growing smartphone brand on our platform. We have received a lot of positive feedback from happy Shopee users regarding the quality and performance of the Realme 2 Pro which further confirms its ability to compete with other brands, and at a competitive price point. We are very encouraged by the results and look forward to a successful long-term working relationship with Realme,” said Calvin Teng, Category Manager, Shopee Malaysia
The Realme C1 is a unique combination of power, performance, and youth-friendly pricing that has made it one of the most sought-after phones in the market. Renowned as an ‘Entry-Level Beast’ smartphone, the Realme C1 was snapped up by enthusiastic Malaysians with all products sold out during the Lazada 12.12 Grand Year End Sale on Lazada.
Speaking of this success, Kenneth Khor, Head of Mobile, Lazada Malaysia said, “As partners, we are truly happy that Realme Malaysia achieved this to mark yet another milestone for the young brand. From our past promotions and sales on Lazada, Realme Malaysia have always had strong sales record and they continue to surprise us with how much Malaysians love their high-quality products. We are confident that Realme will continue its record with its products as well as achievement. We look forward to working with Realme Malaysia again and to bring the best offers on Lazada for our consumers”.
