Consistently bringing smartphones with high-quality, best technology and best design to the market, Huawei has increasingly gained advocates and favors from global consumers. According to recent global quarterly market monitoring reports released from IDC, SA, Canalys and Counterpoint, Huawei is now ranked second in the global smartphone market.
According to IDC’s report, Huawei shipped more than 54 million smartphones in Q2 this year, taking 15.8% of the total market share and get a 40.9% YoY increase. The report commented that Huawei’s P20/P20 Pro series found strong demand in the $600-$800 price segment, helping Huawei build a high profile in the market. Huawei continued to earn a good reputation globally with the release of its “GPU Turbo” technology. According to SA, Huawei’s midrange Android models, such as Nova 2S and Nova 3e, are proving wildly popular across Asia and Europe.
The secret of Huawei’s success is its consistent and massive investments into research and development. At Huawei, over 10% of revenue is invested in R&D every year. According to its 2017 annual report, there were about 80,000 staff members who worked for R&D, accounting for 45% of the total number of employees. According to the 2017 EU Industrial R&D Investment Scoreboard report from the European Commission, Huawei ranked No.6 among all the tech giants in 2017 in terms of the R&D investment.
Over the years, Huawei has also built world-leading hubs of expertise, such as the algorithm center in Moscow, UX design center in San Francisco and design center in London, aesthetic center in Paris, and 5G technology development center in Germany. The world’s best talents are recruited to strengthen the line of research and development.
“We are a company with high obsession with R&D. We don’t innovate in exotic inventions, but revolve around practical user needs, great emphasis on software and hardware synergy and creating value for consumers. In the process, we have built multiple channels to listen to the voice of our users, in order to improve and bring innovation to create better experiences. This strategy has gained us traction and we rise from being a local to a global company and is now ranked 2nd place in the global smartphone market. The result also proves that more and more consumers choose and trust us,” said Bill Liu, Country Director of Huawei Malaysia.
To introduce the best technology and ID, Huawei has built long-term partnerships with world-class partners to set unmatched benchmarks in the industry. To develop the best smartphone camera, Huawei has worked with Leica on the optical and image technologies since 2016. In the first half year, its flagship product P20 pro with the world’s first triple camera takes the highest score of the mobile review from world’s most authoritative image quality company DxOMark. Huawei also partnered with luxury brand Porsche Design on Mate series Porsche Design edition, with great feedback from the ultra-high-end market.
In Malaysia, Huawei is already on the right growth path and brings high optimism. Huawei will continue to strengthen its online and offline distribution channels to increase sales while bringing the best experience to more consumers.
“Malaysia is a top-tier important market for Huawei, and we will keep investing in our pursuit to be a global tech giant with our multi-channel strategy,” added Liu. Malaysia had enjoyed the success of P20 Pro Twilight with a record sale when it sold out within 24 hours. The recent launch of Nova 3i saw the new smartphone sold more than 6,000 units on its first day of sales.
Huawei will continue its strategy as a global leading tech company that puts forward leading technologies, bringing consumers its best line-up ranging from premium flagships to entry-level series to Malaysia, aiming to become the most favored iconic tech brand in Malaysia.
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