Express food delivery service provider foodpanda Malaysia, saw its best performance last year, hitting a 100 per cent growth growth in orders generated.
The company measures orders generated as the key performance index rather than number of sales.
Managing director Sayantan Das is not surprised over the stellar growth, given the fact that Malaysia have all the right ‘ingredients’ to run a successful food delivery business.
“We typically see a growth rate of between 60 to 70 per cent since we established here in 2012, but 2017 was the first year that we hit the 100 per cent growth.
“We believe this achievement was possible over the fact that we hold the pole position in food delivery market share at an indicative 92 per cent, here in Malaysia,” he said in an interview with NST Business recently.
“On top of that, the country itself have all the right ingredients in terms of high internet penetration rate, a huge middle class with disposable income capabilities and a healthy appetite for good food as well as convenience.”
A quick check showed foodpanda Malaysia app has been downloaded over 10 million times on the Google Play Store.
Das said the support from the government towards tech start-ups have also been very beneficial to foodpanda. He was somewhat reluctant to reveal the total numbers of the firm’s partners currently, but said that it is always looking for ‘key partners’ to bring onto the platform.
https://www.nst.com.my/business/2018/06/381431/foodpanda-records-100pct-growth-2017