OPPO, one of the world’s leading smartphone brands have performed the return of internationally recognized OPPO R15 Pro to offer wide variety choices for esteemed O-fans Malaysia. Together with Celcom, OPPO has launched an event for brand new R15 Pro debut held at Kuala Lumpur on 24th May 2018 to mark this auspicious occasion.
William Fang, CEO of OPPO Malaysia has mentioned, “Throughout the years, we have noticed the demand for higher spec and features like high quality rear camera and fashionable phone appeal is getting higher, hence we bring the R15 Pro, a combination of both to this market to satisfy more variety customers’ needs. OPPO Malaysia always focuses on what young people demands and keeps in track with emerging trends around the world so we offer great improvements to meet and exceed customer’s expectations and experience.”
He added, “Telco is a growing and promising platform for smartphone purchase in the recent years, many consumers has prefer the method by signing up with telco package. The collaboration with our telco partners will provide consumers an alternate purchase option. Together with our telco partners, we will grow and rise to offer latest smartphone innovation and constantly improve user’s experience to the market,”
Joining OPPO Malaysia to launch the R15 Pro, Celcom’s Chief Customer Service and Customer Experience Officer, René Werner commented during the event, “Mystery, Majestic and Magnificent is what I can describe towards the latest launch of OPPO R15 Pro and we are so honored and proudly to cooperate with OPPO R15 Pro to share part of this pursuit of excellence to all of our loyal customers. We have been impressed towards its outstanding camera feature and we reckon the R15 Pro will definitely reach consumers expectation. “
“We have collaborated with OPPO since they first entered to Malaysia market and OPPO has been very strong and popular brand in Malaysia. They have made a lot splendid achievement such as the recent launch of F7 has topped best selling phone in Celcom stores during its first week of sales. Besides, Celcom are committed to provide variety platform for users to own smartphone featuring the latest technologies and bring the best digital experience for Malaysians. Hence this collaboration meant so much to Celcom as both of us have same goals to satisfy the communication demands of users and explore new generation technology.” he continued.
At the price of RM2,399, OPPO R15 Pro is available to pre-order from 25th May 2018 till 31st May 2018. Customers may place their order at OPPO Concept Store ,OPPO telco partner’s store Celcom or at OPPO’s chain store partners, SenHeng and SenQ. Alternatively, customers may place their order through online at OPPO Official Website or e-commerce’s partner store, which are Lazada, Shopee or 11Street Malaysia. As a gesture of appreciation, customers will be getting a limited gift from OPPO Malaysia. Note that, all the free gifts are redeemable only on 1st June 2018, the first sale day of OPPO R15 Pro. Exclusively to KLCC Flaship Store, customers may collect and purchase their R15 Pro in advance on 29th May 2018 and will also eligible to the redemption of the limited free gift on the same sales day.
As an increasingly popular smartphone brand among young people, OPPO taps into their taste in fashion and style to design products with breathtaking appeal and this time OPPO collaborated with famed designer Karim Rashid to create two trendy colors for OPPO R15 Pro, Cosmic Purple and Ruby Red. The Cosmic Purple and Ruby Red phones are created using an aluminum frame with more transparent glass in new gradient design, allowing light and shadow to play off with the colors whilst creating unlimited creative possibilities for users. These ethereal color designs of OPPO R15 Pro reflect both OPPO’s designers and insights into what aesthetics appeal to young consumers around the globe.
Another prominent design feature upgrade in this model is the Super Full Screen. OPPO R15 Pro boasts a unique 6.28-inch bezel-less screen that features a resolution of 2280×1080 and an aspect ratio of 19:9, a super-high screen-to-body ratio. The OPPO Super Full Screen is not only a notch display but with enhanced customized standby Multitasking functions and deep system optimizations based on its ColorOS 5.0. The narrow left and right frames can provide convenient notifications shortcuts to multiple functions and third-party apps. With gesture operations and full-screen multi-tasking, the OPPO R15 Pro offers an un-paralleled screen experience.
Ray Wong, Product Specialist of OPPO R15 Pro said, “A good performance of smartphone’s camera features and it’s appearance is one of major consideration for individual before purchasing a new phone. The OPPO R15 Pro is specifically designed with not just powerful front and rear cameras but it’s trendy and aesthetic appearance will become embellishment to a personality. This mystery and sophisticated color combine results in a more appealing design than most other phones today”.
OPPO’s legacy of strong photography is even further enhanced in OPPO R15 Pro. The OPPO R15 continue advancing the limits of photography, by featuring not only dual rear cameras of 16MP+20MP, along with an upgraded scenario recognition based on AI-enhanced technologies, it also became the first ever smartphone to adopt the sensor SONY IMX519 to produce outstanding depth-of field effects, Meanwhile, OPPO R15 Pro can now accurately collect 296 feature points of a human face and support multiple camera features such as the AI Beauty Technology and the AR Sticker. Besides, the re-invented ‘Sensor-HDR’ technology dramatically improves backlight Selfies and allows users to check high dynamic exposure live effects in real-time.
When it comes to hardware, OPPO R15 Pro has focused on increasing memory and its storage space. This powerful performance smartphone is equipped with 6GB RAM and 128GB ROM, users may store 20,000+ standard size photos and enjoy any apps smoothly without lagging, In addition, the R15 Pro has battery capacity of 3,430 mAh supported with famed VOOC Flash Charging technology. R15 Pro is now equipped with an NFC chip which can make payments more mobile and hassle-free, whether it is payment using Android Pay, bank card, or transport card.
In the past 2 years, OPPO R series has broken selling record in multiple markets. According to IDC, OPPO’s 2017 sales grew 12% compared to 2016, further cementing its position as the No.4 smartphone maker globally. As presented to members of the press at the Beijing media briefing, OPPO attributes continued growth to its adherence to the brand’s initial goal; making the best products for young consumers.
Fundamental to OPPO’s development in 2018, OPPO is seeking to make further breakthroughs in four areas; technology innovation, brand upgrading, market distribution, and product. To re-affirm its commitment to R&D, OPPO will further set up a research institute soon that will have six research centers, to accelerate the development of key technologies. OPPO will continue to dive deeper into mature and new markets, from the optimization for local user experience to the creation product global competitiveness.
In an era of rapid change in the mobile phone industry, OPPO’s transformational journey has begun. Following the media briefing theme of Gradients and Transformation, the release of the R15 series is not only the latest iteration of OPPO’s product innovation strategy, but also the beginning of change as the world’s fourth largest smartphone maker reimagines its brand for a ‘post-smartphone’ age.