KUALA LUMPUR, April 1, 2018 – CJ WOW SHOP, Malaysia’s one-stop smart shopping destination, today announced the launch of its two-year anniversary celebration, ‘2 Tahun, Lebih WOW!’. Commemorating this significant milestone, Malaysians will be treated to the largest home shopping carnival, featuring a series of promotions throughout the month across CJ WOW SHOP channels including TV, online and mobile platforms starting April 1, 2018.
Since its launch in 2016, CJ WOW SHOP has expanded its offerings from 27 to more than 450 items today, ranging from household products, electrical items, gadgets, beauty, fashion and many more. The network is poised for a strong growth in the year ahead, following an astounding achievement of over 650,000 customers and a recording sales surpassing RM130 million in 2017.
Mr. Kim Yang Hyun, Chief Executive Officer of CJ WOW SHOP said, “This stellar performance has inspired us to deepen our focus on serving the needs of more Malaysians. Today, we have grown to become a one-stop smart shopping destination and at the heart of the success is none other than our customers. More than just a celebration, this anniversary is a way for us to thank our customers by giving them what they’ve always wanted, including greater products, savings and rewards that will absolutely wow their lives.”
Rewarding Customers with Exclusive WOW Bag by Anniversary Ambassador Yana Samsudin
To make the celebration more exciting, CJ WOW SHOP has appointed multi-talented, award-winning celebrity Yana Samsudin as the anniversary ambassador this year. This came at back of the overwhelming response towards her role as the celebrity guest host on the network’s signature programme, ‘The WOW Show’. She has a proven track record, underpinned by her outstanding performance of over 200 units of Athira Pendant by Habib Jewel sold out within 22 minutes.
The collaboration extends the development of “The WOW Bag”, a limited edition eco-bag that is designed and endorsed by Yana Samsudin. Throughout the month of April, the exclusive gift will be given away for free to fans of Yana and shoppers with any purchase made on CJ WOW SHOP.
The appointment is also in line with CJ WOW SHOP’s concept to bring a unique and immersive ‘shoppertainment’ experience. Yana Samsudin will be partnering resident CJ WOW SHOP show hosts such as Zaim Helmi and Lily Liyana to delight viewers.
Commitment to Grow with Customers and Partners
The achievements in 2017 have strengthened CJ WOW SHOP’s confidence to continue growing with customers and partners, especially home-grown companies with interesting offerings. Currently, 70% of products sold on the network consist of local brands including Mugen, Riino, Elba, Habib Jewel, Ariani and Winds, seller of gadgets, appliances as well as home and living products.
Mr. Kim said, “Working closely with small-to-medium home-grown enterprises has always been our priority as CJ WOW SHOP is a total marketing solution platform to help these businesses unlock the true mass-market potential. In the coming months, we are also looking to enhance our customer service and overall shopping experience in order to support our growth strategy.”
CJ WOW SHOP is a joint venture collaboration between Media Prima Berhad and South Korea’s CJO Shopping Co Ltd (CJO), Asia’s No 1 TV Home Shopping operator. Launched in April 2016, with much fanfare, CJ WOW SHOP’s strategic collaboration with home-grown brands such as Proton and Simplysiti led to the network’s regional recognition at The Spark Awards 2017 for Best Sales and Marketing Intelligence Solution (Gold) and Marketing PR Awards 2017 Southeast Asia for the Best Direct-to-Consumer PR Campaign (Bronze).