Kuala Lumpur, 26 March 2018 – Vivo today unveiled the V9, an all-new FullView™ Display smartphone, with a 90% screen-to-body ratio that packs AI-powered features in a sleek and stylish design. From photography to enhanced mobile performance, the V9 adapts to specific users’ needs to create the perfect shot while providing a fun and optimized mobile experience. Vivo is also bolstering its efforts to engage with local customers by announcing Alvin Chong the brand’s Music Icon, adding to Vivo’s line-up of star-studded brand personalities.
“The rapid development in mobile technology is constantly changing the way we communicate and its evolving consumers’ lifestyles, with smartphones becoming the epicenter of their daily routine. This has inspired Vivo to constantly innovate; and our new flagship – the Vivo V9 – is designed to enhance customers’ experience while capturing breathtaking images, enjoying entertainment on-the-go or simply completing their tasks over their smartphones,” said Mike Xu, Chief Executive Officer of Vivo Malaysia.
FullView™ Display for Unlimited Fun
The V9 is as compact in design as a traditional 5.5-inch phone but offers an incredible 6.3-inch display, while still feeling comfortable in your hand. The Vivo V9 adopts a 19:9 aspect ratio to increase screen size by 5.2% compared to the previous generation’s V7+, and the side bezels have been reduced by 19% to a mere 1.75mm. Taking phone design to the extraordinary, every arc and curve on the ergonomically optimized 3D curved cover is carefully polished to ensure absolute comfort in the palm of your hand.
Creating the Perfect Shot with AI Photography
New AI-powered camera functions continue Vivo’s ambitions to provide smart mobile photography with the V9’s crystal-clear 24MP front camera and 16MP+5MP dual rear camera. Based on in-depth research, powerful software and machine learning, Vivo uses AI to help consumers pursue a great photo that truly represents their beauty.
V9 comes equipped with cutting-edge, AI-powered Super HDR feature that auto-detects the surrounding in order to produce clearer photos, better colours, more details and better tones. Super HDR captures and merges more frames and intelligently merges them to cater to more extreme lighting scenarios. Super HDR employs smart scene detection to balance the lighting of the person and the background to create a natural feel.
AI Face Beauty identifies users’ age, gender, skin tone and texture, as well as the surrounding lighting environment. A comprehensive database of almost one million facial images from around the world has been used to train the AI algorithm. This allows AI Face Beauty to adapt and apply the ideal algorithm for optimized photos. As usage increases, the AI will also learn your customized setting preferences, automatically creating the ideal photo every time and exactly the way you want.
The new AI Selfie Lighting feature also allows users create artistic photo masterpieces anytime anywhere without an elaborate equipment setup. The V9’s AI algorithm transforms the facial profile in the original 2D photo into a 3D model to process the light accents authentically. Users can choose from a range of effects like Natural Light, Studio Light, Stereo Light and Monochrome Background. When coupled with AR Stickers that provides numerous effects to decorate your selfie, the V9 helps users to take selfies that reflect their unique style with just a few clicks.
The rear facing 16MP+5MP dual camera of V9 creates amazing bokeh shots that rival those taken on a DSLR camera using its AI Bokeh algorithm, which has been optimized based on machine learning, so it can achieve high-level precision in identifying the key subject to ensure optimal focus in the photo.
AI-Optimized Mobile Experience
The V9’s AI also ensures the best mobile performance and endurance with Vivo’s AI Smart Engine. By learning your usage habits and preferences, the AI Smart Engine prioritizes processing and storage resources for an optimized experience. Not only does it ensure smooth operation and save power, as the AI picks up on your usage habits, Smart Engine can accurately predict your next move and have your favorite apps launch 20% faster.
With its updated AI Face Access technology, the V9 can detect the reflection of natural skin and the subtle movements of the face to further reduce the possibility of accidently unlocking when shown photos or videos. AI Face Access for App-Lock even helps secure your data and privacy for individual applications.
The V9’s AI Attention Sensing also recognizes when you’re looking at the phone to keep disruption to a minimum by automatically reducing the volume of message alerts, incoming calls and alarms, since you’re already looking at the screen.
Entertainment and Power
Updated Game Mode delivers the hyper-focused environment required for the most dedicated gamers with the ability to block all messages, calls and alerts while gaming. Alternately, you can set it up to display phone calls from designated contacts only. The new picture-in-picture for games feature means you won’t even have to exit the game to reply to critical messages.
The V9 comes equipped with the latest Android 8.1 OS and is powered by a Qualcomm Snapdragon 626 octa-core processor, 4GB RAM and 64 ROM.
Vivo’s New Brand Personality
In upping its game to engage with local customers, Vivo Malaysia is also adding Alvin Chong to its solid line-up of brand personalities. He is named as the brand’s Music Icon, joining brand ambassador Janna Nick and Selfie Icon Joyce Chu to be the fresh, dynamic faces of Vivo. Known for his breakout role in ‘Suri Hati Mr. Pilot’ and ‘Awak Suka Saya Tak’, the rising star’s fresh, youthful and go-getter personality fits the brand’s DNA. Alvin will participate in the brand’s marketing, communication and promotional programmes along with the rest of Vivo Malaysia brand ambassadors.
Availability
The Vivo V9 is available in Pearl Black and Gold from 31 March 2018 onwards at all Vivo retail outlets and authorised resellers nationwide.
