Fitbit Introduces Fitbit Versa, the Smartwatch for All

KUALA LUMPUR – March 14, 2018 – Fitbit (NYSE: FIT), the leading global wearables brand, today unveils Fitbit Versa™, a modern, intuitive smartwatch at an approachable price. Fitbit’s lightest smartwatch offers a comfortable design and a new dashboard that simplifies how you access your health and fitness data. Advanced health and fitness features like 24/7 heart rate tracking, onscreen workouts, and automatic sleep stages tracking meet smart features like quick replies on Android, wallet-free payments, and on-device music – all with 4+ days battery life.

Fitbit also announces new female health tracking to help women track their menstrual cycle, view holistic health data in one place, and better understand connections to their overall health. Female health tracking will be available on-device for Fitbit Versa and Fitbit Ionic™ users, and to all Fitbit® app users starting in May 2018.

“As the wearables category continues to grow, Fitbit Versa fills a critical need in the market by delivering a beautifully designed, full-featured smartwatch that is easy to use at a very competitive price,” said James Park, co-founder and CEO of Fitbit. “Versa brings consumers the advanced health and fitness features Fitbit is known for, along with broad compatibility across mobile platforms and 4+ days battery life to provide users with a better picture of their overall health, making it stand out from any smartwatch available today.”

Your all-day health, wellness and fitness companion

Versa launches with Fitbit OS 2.0 for the company’s smartwatches, including a new personalized dashboard that provides a more simplified, intuitive and holistic view of your health and fitness data, bringing the best of our mobile app to the wrist, including:

• Stats at a glance: See your daily and weekly health and fitness stats, historical activity, heart rate, and exercise summaries, action-oriented motivational messages, tips and tricks, and daily guidance – all on your wrist.
• More personalized over time: Reminders, celebrations, logging, insights, sleep summaries and social challenges, with prompts to take actions based on your data, coming later in 2018.

Versa also offers all the health and fitness features Fitbit users love most with 4+ days battery life:

• Personalized fitness guidance: Enhanced 24/7 PurePulse® heart rate tracking, on-screen personal workouts from Fitbit Coach, 15+ Exercise Modes, Connected GPS, swim tracking with water resistance up to 50 meters, plus automatic activity and exercise tracking.
• Take charge of your health and wellness: Use Sleep Stages and Insights to see how well you’re sleeping and set a restful sleep schedule, and Cardio Fitness Level to see how fit you are; move more throughout the day with Reminders to Move. A relative SpO2 sensor opens the potential to track important health indicators in the future, such as sleep apnea.
• Read more about Versa here.

Optimize your health, fitness and family planning with female health tracking

Fitbit is also introducing female health tracking to help women understand how their menstrual cycle connects to their overall health. According to a recent Fitbit survey,  80% of women did not know how many phases are in a menstrual cycle and more than 70% were unable to correctly identify the average length of a cycle, demonstrating a lack of awareness about women’s health. Created for all Fitbit app users who identify themselves as female ages 13 and over, the feature lets you:

• Stay on top of your cycle: Easily log your menstrual cycle data, and record symptoms like headaches, acne and cramps; helps you be more informed about your health and life planning, and, as needed, can help you show your doctor specific details for more personalized care.
• Know what’s ahead: See dynamic cycle predictions for where you are in your cycle and when to expect your period using Fitbit’s new proprietary cycle algorithm that gets smarter over time the more you log; see where you are in your cycle at-a-glance on your wrist.
• All of your data in one place: View holistic data in one place to reveal connections between your cycle and other stats in the Fitbit app, such as activity, sleep and weight trends to better manage your activity and sleep needs during certain times of the month.
• Period 101: Learn more about the menstrual cycle, ovulation, fertility and common misconceptions with educational content on the Fitbit blog through the Fitbit app.
• Connect with others: Join other women through Groups in the Community tab of the Fitbit app for support around key topics like periods, birth control, trying to conceive, pregnancy, and perimenopause and menopause.
• Personalized insights and guidance: In the future, as the database of female health metrics grows this data may help enable Fitbit to deliver even more insights, such as how your cycle impacts your activity, sleep, weight and nutrition, and potentially how these things can affect your cycle.
• Read more about female health tracking here.

“Female health tracking will empower women with a greater understanding of their menstrual cycles in conjunction with their physical and mental health, as they start to recognize what are normal trends over time versus what could be an issue to share with their doctor,” said Dr. Katharine White, MD MPH, assistant professor of obstetrics and gynecology at Boston University School of Medicine and Fitbit Advisor. “The nuances of the menstrual cycle have not been as widely studied across populations as have other areas in healthcare. This exciting development by Fitbit could help potentially create one of the largest databases of menstrual health metrics in the world, providing healthcare and research professionals with an unprecedented ability to study menstrual cycles and women’s health with real world data.”

Lightweight and modern design for everyday life

Our lightest, most approachable watch yet, Versa is comfortable, durable and versatile enough for all-day and night wear. It features an ultra-thin, anodized aluminum case and is slightly tapered and angled in its design to fit small or large wrists. The rounded square silhouette display features a bright, colorful touchscreen and sharp graphics up to 1,000 nits, providing the ideal format to see all of your data on your wrist.

Versa offers a variety of stylish accessories so you can change your look based on your outfit or activity:

• Classic accessories: Featuring new stain-resistant materials, these sleek, swim-ready bands are available in peach, gray, black, periwinkle and white.
• Horween leather accessories: Using renowned and respected tannery Horween Leather, these hand-crafted bands offer a cool, casual look in cognac brown, midnight blue, lavender, and saddle with artisan-inspired tan stitching.
• Stainless steel accessories: The stainless steel links and metal mesh bands give a polished look to elevate your style. Stainless steel links are available in black, silver or tapered silver; metal mesh bands are available in black or silver.
• Designer collection: Fitbit and The Council of Fashion Designers of America invited select designers to submit accessory designs for Versa that showcased their vision for fashion wearables. Emerging designer PH5 was selected to create a new Versa accessory line, available exclusively at Fitbit.com later this year.
• Fitbit Versa Special Edition: Offering two looks in one with exclusive woven bands inspired by athleisure trends in lavender with a rose gold aluminum case or charcoal with a graphite aluminum case, as well as a black Classic accessory band in box

Essential smart features that help you simplify your life

Versa offers a range of smart features to help you manage your day and quickly get the information you need most:

• Notifications and quick replies: View app, call, calendar, and text notifications from your smartphone, right on your wrist. Android phone users can send quick pre-populated or customizable replies to text messages and messenger apps (coming soon).
• Music on your device: Listen to phone-free music anywhere using Bluetooth headphones like Fitbit Flyer™, including 300+ songs from your personal music collection and now your own or curated playlists as well as Flow from Deezer.
• Pay from your wrist: Leave your wallet at home and easily pay in any store where contactless payments are accepted with Fitbit Pay, supported by nearly 40 banks in 14 countries including Australia and Singapore, through American Express,^[xii] Mastercard and Visa networks, with more countries and banks rolling out in 2018.
• Apps and clock faces you want: Personalize your device by choosing from a wide range of apps and clock faces in the Fitbit App Gallery, including those from Fitbit, Fitbit Labs, and popular apps like Strava and Weather. The Fitbit App Gallery has more than 550 apps and clock faces available today, many of which developers are working to make available to Versa users soon.
• Fitbit Labs: An R&D initiative introduced last year focused on accelerating innovation and driving behavior change, Fitbit Labs is introducing a New Parent app to help parents more easily stay on top of their baby’s schedule. By logging their infant’s feedings, diaper changes and sleep, plus their own mood, all from their wrist, new parents can better understand the connections between their sleep and mood, and, over time, help build a healthy routine for themselves and their baby.^iv
• Broad compatibility: Versa is compatible across Android, iOS and Windows devices so you can use most smartphiones.

“We are thrilled to offer Fitbit’s global smartwatch community convenient and easy access to the music they want to help them stay motivated on their fitness journey,” said Riad Hawa, Global VP of Hardware Partnerships at Deezer. “With this partnership, we’ve made it easier to have relevant and fresh music on your wrist with Flow, a personalized soundtrack, and a wide selection of playlists – all without having to bring your phone when you’re exercising.”

Versa’s new software features are part of the latest Fitbit OS update, the operating system for Fitbit smartwatches. This software update will also be available for Ionic users.

New tools for developers

For those interested in developing for the Fitbit OS, Fitbit is also launching its first online simulator. This will allow you to easily build and deploy apps and clock faces for Ionic and Versa, without requiring a device of your own. By developing for multiple devices, you can increase the visibility of your app to reach Fitbit’s global, established health and fitness community.

Pricing and availability

Fitbit Versa will be available in stores beginning Q2, 2018. The product will be available across all leading stores including All IT Hypermarket, AONE Plus, Best Denki, Harvey Norman, Timekeeper and Thunder Match Technology and Lazada in Malaysia. Fitbit Versa will be available for RM 990 in black with a black aluminum case, gray with a silver aluminum case, or peach with a rose gold aluminum case. Fitbit Versa Special Edition will retail for RM 1,120 and accessories ranging from RM 130 to RM 420.

With the introduction of Versa, Fitbit expands its smartwatch offerings, providing consumers with greater choice across its product lineup of trackers and watches, and positioning the company to capture greater share of the overall wearables category. According to IDC, the worldwide wearables market is set to nearly double by 2021, with watches driving this growth in the long term.