KUALA LUMPUR, 3 MAY 2017 – Commercial Radio Malaysia (CRM), the association of commercial radio operators in Malaysia announces its new leadership line-up at the recent 20th Annual General Meeting on 13 April 2017. Datuk Jake Abdullah, the Chief Executive Officer of Astro Radio, was re-elected for the 2017-18 term. Datuk Jake joined Astro in 1996 as announcer and Music Executive for hitz.fm before holding his current position as the CEO of Astro Radio since Year 2013.
Ms. Erin Hwang Bin Bin (General Manager, Sales, Rimakmur Sdn Bhd) was re-elected the Vice President whilst Cik Anida Mohd Tahrim (Max Air Play Sdn Bhd) and Mr. Bala Murali Subramaney (Capital FM Sdn Bhd) were elected as the Honorary Secretary and Honorary Treasurer respectively during the Annual General Meeting.
The CRM line-up now comprises 22 commercial radio stations from both Peninsular and East Malaysia. In 2016, CRM partnered with the international research firm of GfK to generate compelling radio insights, trends and data for our members, advertisers and other business partners.
“The ability of radio to be agile and nimble will continue to be relevant in a fast-changing media landscape; especially with the advent of technology. The last few years have seen rapid transformation in communication which had a major impact on media. Radio however, remains relevant as it has had the ability to merge with any other platform effortlessly. Most of the operators in CRM have very strong digital and social media presence, and they understand the value of great content; both video and audio,” said Datuk Jake.
CRM is committed to ensuring that it adheres to all required guidelines by constantly engaging with the industry (regulators, advertising and marketing agencies). Radio also plays a role in being an affordable medium to the SMEs and this will help to grow this sector even more.
Datuk Jake also said that the very nature of radio is companionship. With radio being such a powerful medium, I see continuity, and that the radio industry will continue to thrive for as long as we are on par with current trends and demands to meet consumers’ needs.
For more information on CRM, please visit www.commercialradio.my.
