LG Electronics Malaysia (LG) today announced the launch of its Curved 4K OLED TV (model 65EC970T) for the first time in Malaysia.

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Available in 65-inch sized display, the new TV is a showcase of cutting edge display technology with panels composed of organic light-emitting diodes. The display is capable of producing perfect black and lifelike colours in Ultra HD quality for a truly unparalleled viewing experience, LG said.

The LG Curved 4K OLED TV utilizes the company’s proprietary WRGB technology. This pixel structure adds a white sub pixel, which allows for expanded colour range and life-like colours. The TV incorporate features that ensure images are rendered with perfect black and perfect colours, and an infinite contrast ratio. Each OLED self-lighting pixel turns on and off on its own in order to exhibit the richest details in a surreal picture quality. For example, LG Curved 4K OLED TV represents watching a movie in a dark theatre or witnessing the brightest of stars in a black sky setting.

With richer, brighter and more natural hues, the self-lighting pixels also guarantee deeper blacks and its fast response rate helps the TV render motion flawlessly without flickering or blurring even during fast sports and movie scene. With a maximum response time of 0.001ms, the TV is more than 1,000 times faster than conventional LCD flat panel TVs. Additionally, LG Curved OLED TV assures immersive viewing experience with exceptional picture quality at wide viewing angles, unlike most LCD TVs, which suffer from colour washout and lower contrast.

For installation flexibility, the 65EC970T can also be wall mounted. LG’s multi-channel ULTRA SURROUND sound system supplies an audio performance that lives up to the TV’s superior picture quality. The LG Curved 4K OLED TVs feature webOS, LG’s proprietary smart TV platform. webOS platform and offers a range of convenient features and functions developed around the core concepts of Simple Connection, Simple Switching and Simple Discovery. The platform reduces boot time and also allows users to optimize menus on the Launcher Bar making it easier than ever to add and delete favourite items.

The 65-inch LG Curved 4K OLED TV model 65EC970T is available in major departmental stores nationwide from October onwards retailing at RM29,999.00.

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