Asia-Pacific (APAC) end users’ spending sentiments on content security solutions have held steady, as reflected by the 10.7 percent year-on-year growth rate posted by the secure content management (SCM) market last year, according to research firm Frost & Sullivan.
Businesses will continue to give high priority to content security solutions as both email and the Web have become the backbone of communications in enterprises today. Japan, India, Greater China, Australia and New Zealand continue to be key markets. While other countries in the Association of Southeast Asian Nations (ASEAN) like Vietnam, Singapore and Indonesia have experienced significant growth rates in 2013, Malaysia and Thailand saw moderate growth due to political issues and budget cuts.
New analysis from Frost & Sullivan, Analysis of the Asia-Pacific Secure Content Management Market 2013, finds that the market earned revenues of US$739.5 million in 2013 and estimates this to reach US$1,860.1 million in 2020.
“Businesses in APAC are increasingly turning to SCM solutions, as they understand the havoc that can be wrecked by threats such as advanced persistent threats and distributed denial of service, which use email and Web channels as the primary tools to launch attacks,” said Frost & Sullivan Information & Communication Technologies Research Analyst Vu Anh Tien. “With the rise in highly targeted attacks, enterprises are also realising that traditional SCM solutions are insufficient. Consequently, enterprises are adopting more advanced and specialised SCM solutions that can safeguard their confidential information and intellectual property.”
The need for secure content management (SCM) solutions in APAC has been boosted by the proliferation of mobile devices, many of which may become attack vectors or pose greater risk issues due to intentional or unintentional human errors. The boom in social networking sites as well as the adoption of the cloud, bring your own device (BYOD) and BYO applications (BYOA) have increased the threat exposure for corporate email and Web gateways, the firm said.
“The lack of innovation in email and Web security technologies in recent years has, however, caused the segment to be overshadowed by other security technologies,” noted Vu. ”As SCM solutions become commoditised and turn into the base integrated platform on which more advanced technologies can be incorporated, the proportion spent on email and Web security solutions will also fall.”
For now, positive business sentiments and greater awareness on cyber security will continue to drive user spend on content security as a key component of overall IT security.
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Analysis of the Asia-Pacific Secure Content Management Market 2013 is part of the Frost & Sullivan Network Security Technologies Growth Partnership Service program.