Media Prima Digital (MPD) in collaboration with Media Prima Radio Networks (MPRN) and Media Prima Television Networks (MPTVN) under the 9X TV9 brand officially launched ‘Tonton Music’, a new web based music streaming portal in Malaysia.
First introduced on the 26th of January 2014 in conjunction with Anugerah Juara Lagu 28 (AJL28), Tonton Music offers over 280,000 local and international music. The music streaming service is available for free (registration required), supported by advertisement.
Media Prima said that in Phase 2 of Tonton Music, users can expect an ad-free streaming option with a premium subscription at RM4.99 per month.
This portal is also a unique representation of brand extensions for Hot FM (Malay), Fly FM (English), one FM (Chinese) & 9X TV9 (Indie).
“Magic Radio” is a unique feature on ‘Tonton Music’ which enables users to customise playlists of their favourite songs and radio segments. With Fly Fm X, Hot FM X and one FM X channels on ‘Tonton Music’, users will have access to popular songs aired on the radio stations itself. For the first time, popular segments such as ‘Panggilan Hangit’, Top 5, Krappi Call, 揾到你 (Wen Dao Ni) and 话事话 (Hua Shi Hua) will be available online via “Magic Radio”.
Additionally, fans of local dramas and movies will now be able to enjoy their favourite theme songs and soundtracks aired on Media Prima Television Networks, such as Cinta Jannah, Diandra, Alam Maya dan Cinta Jangan Pergi. The channel will also feature programme playlists on ‘Tonton Music’.
“Media Prima Digital is extremely proud and delighted to finally unveil the full-fledged version of ‘Tonton Music’. With the fast growing demand in digital media consumption, we are confident that this music portal will be well-received and also dominate the digital space. From video streaming entertainment and now audio streaming, we look forward to offering the users a vast library of music. New and exciting features will be implemented along the way,” said Dato’ Zainul Arifin Mohammed Isa, Chief Executive Officer, Media Prima Digital.
“’Tonton Music’ is a smart collaboration with Media Prima Digital. It is an ingenious partnership to bring digital savvy music fans together. It’s not just about being trendy but an evolution that clearly shows how important technology is in your daily lives. This idea will not only take the radio brands to another level but also fulfil Malaysians’ appetite for music by being able to listen to a massive variety of songs anytime, anywhere,” said Mr. Seelan Paul, Chief Executive Officer, Media Prima Radio Networks.
The web based Tonton Music service works on Desktop and smartphones including Android & iOS.