Google and Facebook have announced that Google’s Double Click will be joining Facebook’s ad exchange, the FBX.
In the next few months, according to a blog post by Payam Shodjai, a DoubleClick senior product manager, advertisers will be able to use DoubleClick Bid Manager to buy ads on the Facebook ad exchange. That means advertisers will be able to use the Google service as more of a one-stop shop for buying ads online.
“DoubleClick Bid Manager (formerly Invite Media) has been helping agencies and advertisers buy ad space on sites across the web for years,” Google added.
“We help clients access dozens of private and public exchanges in more than 75 countries, and continue to see double-digit quarter-over-quarter growth in spend – last quarter was our biggest ever,” it said. “But we’re always looking at ways to serve our clients even better – starting in a few months, clients will be able to buy inventory on FBX via DoubleClick Bid Manager.”