Oracle Corporation, a leading IT solution provider announced that the Software & Information Industry Association (SIIA), the principal trade association for the software and digital content industries, awarded its Eloqua platform the top honor in the “Best Marketing Automation Solution” category.
SIIA recognized Oracle Eloqua’s Marketing Automation and Revenue Performance Management Platform as the winner of the 2013 CODiE Award for “Best Marketing Automation Solution” category.
This year, there were 127 finalists overall for the 2013 SIIA CODiE Awards in Software Business categories; there were nominations in 27 Software categories.
SIIA Vice President for the Software Division Rhianna Collier shared the SIIA’s 2013 Software CODiE Award winners show that innovation and growth is alive in many areas of the software industry. “Among the 27 winners, you’ll find the many of the most exciting software products and services on the market today.”
Eloqua’s platform provides marketers with a way to target and segment the right audience, nurture and score leads to improve lead generation, execute global marketing campaigns, and track and manage campaign performance, including revenue growth.
According to Dave Michaud, VP of Product Marketing, Oracle, there’s been a fundamental change in digital marketing. “Today, marketers have learned how to deliver the right content at the right time to their customers and prospects.”
“As the modern marketing expert, Eloqua allows them to create, execute and track global marketing campaigns that drive revenue, sales and marketing alignment,” added Michaud.
Eloqua’s platform is one of the first solutions to leverage HTML5 to offer the best user experience, while delivering an intuitive, easy-to-use browser interface paired with a powerful, scalable platform.
The CODiE Awards, originally called the Excellence in Software Awards, were established in 1986 by the Software Publishers Association (SPA), now SIIA, so pioneers of the then-nascent software industry could evaluate and honor each other’s work. Since being established in 1986, the CODiE Awards program has recognized more than 1,000 companies for achieving greatness in the software and information industries.